Consumer and Market Insight Manager Job at Walk In Solutions

 


Walk In Solutions - Our client, an MNC FMCG Company, is recruiting suitably qualified candidates to fill the position below:

Job Position: Consumer and Market Insight Manager
Job Location: Lagos
Reporting to: Head of Consumer & Market Insights - Africa
Role Summary

  • This position plays a key role within organization to support launch of successful innovation, effectively market the brand, and support sales to drive growth in the marketplace.
  • The CMI Manager leads consumer and marketplace understanding with shared accountability for business results.
  • This includes ensuring that knowledge is integrated and synthesized into insights and translated into business recommendations.

Key Responsibilities

  • Direct the development and execution of research and provide insights and recommended action to support the brand. Areas of focus include New Products, existing product lines, Integrated Marketing/Integrated Brand Campaigns, Advertising, Digital/Social Media and Insight mining from social listening reports .
  • Partner with Brand teams on innovation strategy and process. Ensure that innovation roadmap and products launched are based on solid consumer insights.
  • Identify and bring on new suppliers and manage existing research supplier relationships. Ensure suppliers have a solid understand of brand, social mission, and consumers.
  • Develop frameworks & research to monitor brand performance across channels.
  • Train, develop and mentor marketing team and others on research skills, tools and methods.
  • Direct market insights to drive decisions for strongest potential markets to launch the brand. Ensure research insights are used to select opportunity markets and drive growth across regions.
  • Provide salient consumer learnings to develop successful communication campaigns. Drive development of campaigns that resonate with consumers in partnership with Brand teams.
  • Identify new research methods and suppliers to address business issues and ensure the brand stays on the cutting edge of innovation and research.
  • Lead team in identification of future trends, new developments, brand performance and positioning to be used in strategic planning and decision-making.

Role Interaction
The incumbent will be required to interact with cross functional teams and external vendors to build synergy on delivery of the product.

Internal:

  • Brand Marketing team
  • Research & Development
  • Finance
  • Sales & Trade marketing
  • Supply Chain
  • Design & innovation

External:

  • Research Agencies
  • End Consumers.

Experience Required:

  • Demonstrated high performance, 7+ years of relevant consumer/market research (concept tests, product tests, tracking, copy testing, brand image, etc.).
  • Preferebaly should have worked with an FMCG company or should have worked with research agencies .
  • Have experience of both Quantitative and Qualitative research (Primarily Quantitative research


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