Consumers Insight Executive Job at Blume Distribution Limited

Blume Distribution Limited is a privately owned international trading and distribution company of Sonia Foods Industries Limited. The company is an industry leader in the marketing, sales, and distribution of culinary food products. With a focus on quality and customer satisfaction, Sonia Foods Industries Limited has built a strong reputation for delivering top-notch products to markets worldwide. The company's commitment to innovation and excellence sets them apart in the competitive food industry.

We are recruiting to fill the position below:

Job Position: Consumers Insight Executive

Job Location: Ikeja, Lagos
Employment Type: Full-time


Job Description

  • A consumer insight Executive is responsible for collecting, analyzing, and interpreting data about consumer behavior, preferences, and market trends.
  • The goal is to provide valuable insights that help organizations understand their target audience better and inform business strategies, marketing plans, product development, and customer experience improvements.

Responsibilities

  • Gather data through various methods, including surveys, focus groups, social media monitoring, and customer feedback.
  • Utilize customer databases, CRM systems, and other tools to analyze consumer behavior and trends.
  • Monitor and interpret relevant market trends and competitor strategies.
  • Assist in designing qualitative and quantitative research projects to gather consumer insights.
  • Manage the end-to-end process of market research studies, from project planning to execution and reporting.
  • Conduct demographic analysis and segmentation to understand specific target groups.
  • Translate raw data into actionable insights that can support decision-making processes.
  • Present findings in clear and engaging reports, presentations, and dashboards to stakeholders.
  • Provide recommendations based on consumer insights to inform product development, marketing, and sales strategies.
  • Work closely with marketing, product development, sales, and customer service teams to ensure consumer insights align with business needs.
  • Liaise with external market research agencies to ensure that commissioned research meets company objectives.
  • Communicate findings to senior leadership and other internal stakeholders to drive consumer-centric strategies.
  • Keep track of industry developments, changes in consumer behavior, and new technologies affecting consumer engagement.
  • Continuously monitor consumer touchpoints such as websites, social media platforms, and customer service channels to identify emerging trends and customer satisfaction levels.
  • Track and measure the effectiveness of business strategies based on consumer data.
  • Evaluate the performance of marketing campaigns, new products, or services through consumer feedback and sales data.
  • Benchmark company performance against industry trends and competitors.

Qualifications:

  • Bachelor's degree in Marketing, Market Research, Business Analytics, Psychology, or a related field.
  • Proven experience (typically 2-4 years) in market research, consumer insights, or a similar role.
  • Postgraduate qualification in market research or consumer behavior is a plus.
  • Excellent communication skills to effectively present findings to both technical and non-technical audiences.
  • ability to create compelling reports and presentations.
  • Strong organizational and time management skills with the ability to manage multiple projects and deadlines simultaneously.
  • Ability to maintain high accuracy levels when analyzing data and reporting findings.
  • Experience in using data analytics tools (e.g., SPSS, Tableau, Power BI) and CRM systems.
  • Strong numerical and analytical skills with the ability to interpret data accurately.
  • Proficient in statistical analysis and reporting techniques.
  • Experience in working cross-functionally with different departments as well as external research agencies.
  • ability to influence and advise stakeholders based on data-driven insights.
  • Strong proficiency in Microsoft Office Suite, especially Excel and PowerPoint.

Method of Application
Interested and qualified candidates should send their Cv to: careers@blumedistribution.com ,   oluchi.Sunday@blumedistribution.com using the Job Position as the subject of the mail.