Crypto Content Creator / Social Media Manager Job at Business Insider Africa

Business Insider Africa is a leading digital media platform delivering in-depth reporting, analysis, and insights on business, market, leaders, careers, and lifestyle across the African continent. As part of the global Business Insider network, we are dedicated to telling the stories that matter most to Africa’s dynamic and rapidly evolving economies.

Business Insider Africa, under the Pulse brand, is a leading digital business publication delivering engaging stories on business, innovation, markets, and leadership across Africa. Our goal is to inform, inspire, and empower Africa’s next generation of business leaders while shaping conversations on the continent and beyond.

We are recruiting to fill the position below:

Job Position: Crypto Content Creator / Social Media Manager

Job Location: Maryland, Lagos
Employment Type: Full-time

Overview

• Business Insider Africa is looking for aTech & Fintech Content Creatorwho can translate complex technology and financial topics into short, engaging, and visually appealing social media content.
• The role requires creativity, strong storytelling skills, and an understanding of what drives engagement on platforms like Instagram, X, TikTok, and LinkedIn.
• The ideal candidate will have a strong interest in emerging technologies, digital finance, and innovation across Africa. A special focus will be placed on cryptocurrency and blockchain-related stories as part of the creator’s KPIs.

Key Responsibilities

• Create and publish short-form content highlighting key developments in technology, fintech, and cryptocurrency across Africa.
• Repurpose Business Insider Africa’s website stories into platform-optimized videos, carousels, and threads.
• Identify and jump on relevant tech and fintech trends in real time.
• Work closely with the editorial team to visualize complex topics such as stablecoins, central bank digital currencies, and blockchain innovation.
• Track and analyze performance metrics across all social platforms.
• Manage online communities, respond to feedback, and encourage healthy engagement.

Performance Indicators

• Consistent output of quality tech and fintech content.
• Growth in reach, engagement, and social-driven traffic.
• Regular coverage of cryptocurrency and blockchain topics in line with agreed KPIs.

Requirements

• Proven experience creating digital or social media content in technology, business, or related sectors.
• Strong grasp of fintech, cryptocurrency, and emerging tech trends.
• Proficiency with tools like CapCut, Canva, Premiere, or After Effects.
• Understanding of social media algorithms and audience engagement best practices.
• Ability to tell stories clearly and creatively for different platforms.

Benefits

• Competitive salary based on experience
• Hybrid work options
• Health insurance cover
• Group life insurance cover
• Contributory pension scheme
• Annual bonuses
• Telecommunication allowance.