Digital Marketer Job at Traydah Global Resources Limited

Traydah Global Resources Limited is an online platform where users sell digital assets for naira. Traydah is an innovative mobile app company dedicated to provide revolutionary digital solutions.

We are recruiting to fill the position below:

Job Position: Digital Marketer

Job Location: Nigeria
Employment Type: Full-time

Summary

• We are looking for a results-driven Digital Marketer to help grow our app’s user base, increase engagement, and drive conversions through strategic online marketing efforts.

Responsibilities
Strategy & Planning:

• Develop and execute digital marketing strategies to drive app downloads, engagement, and user retention.
• Conduct market research to understand user behavior and trends.

App Store Optimization (ASO) & SEO:

• Optimize app store listings (titles, descriptions, keywords, screenshots) to improve visibility.
• Implement SEO strategies to drive organic traffic to our app’s landing page.

Content & Social Media Marketing:

• Create engaging content for social media, blogs, and email marketing.
• Manage and grow the app’s social media presence (Facebook, Instagram, X, TikTok, LinkedIn).
• Run and optimize paid social media campaigns.

Paid Advertising (PPC) & User Acquisition:

• Launch and manage Google Ads, Facebook Ads, and other paid campaigns to acquire users.
• Analyze campaign performance and optimize for better ROI.

Email & Push Notification Marketing:

• Develop and manage email marketing campaigns for user engagement and retention.
• Plan and optimize push notifications to improve app activity.

Analytics & Performance Tracking:

• Monitor key performance metrics (app installs, retention rates, user engagement, conversion rates).
• Use tools like Google Analytics, Firebase, and App Store Connect to measure success.
• Produce weekly reports and action plans to track progress and adjust strategies.

Influencer & Community Marketing:

• Collaborate with influencers and brand ambassadors to promote the app.
• Engage with the app’s online community and manage user feedback.

Trend Monitoring & Optimization:

• Stay updated with digital marketing trends, algorithm changes, and competitor strategies.
• Experiment with new strategies to improve marketing effectiveness.

Requirements

• Interested candidates should possess a Bachelor`s Degree with 2 years of work experience.
• Proven experience in digital marketing, preferably for mobile apps.
• Strong knowledge of SEO, ASO, PPC, and social media marketing.
• Hands-on experience with Google Ads, Facebook Ads, and other paid advertising platforms.
• Proficiency in analytics tools (Google Analytics, Firebase, App Store Connect, etc.).
• Creative mindset with excellent content creation and copywriting skills.
• Ability to work independently and drive results in a fast-paced environment.
• Experience managing multiple projects and ad accounts simultaneously.

Bonus Skills (Preferred, Not Required):

• Experience with influencer marketing and affiliate partnerships.
• Knowledge of UX/UI and conversion rate optimization (CRO).
• Familiarity with automation tools for marketing and engagement.

Salary
N200,000 monthly.

Method of Application
Interested and qualified candidates should send their CV to: traydah.notifications@gmail.com using the Job Position as the subject of the mail.