Digital Marketing Analyst Job at Foteino Talento

Foteino Talento, a workspace, content creation studio and HR consultancy company, is recruiting suitably qualified candidates to fill the position below:

Job Position: Digital Marketing Analyst
Job Location: Ikoyi, Lagos
Employment Type: Full-time

Role Summary 

• The Digital Marketing Analyst will develop and implement digital marketing strategies that will enhance the brand’s awareness.
• The role involves designing digital marketing campaigns, creating and maintaining the right contents, managing social media engagement, and quantitative analysis of website traffic.

Key Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and drive sales
• Manage and execute campaigns across various digital channels, such as emails and social media to generate leads and drive traffic
• Manage and optimize the brand’s search engine optimisation and pay per click
• Analyse data from various digital marketing channels to measure the effectiveness of campaigns and make recommendations for improvement
• Perform keyword research and website statistics reporting
• Create written and graphic contents for all digital channels
• Build and maintain relationships with key influencers and partners to drive brand awareness and increase sales
• Manage and allocate budget effectively to achieve best possible return on investment
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance
• Stay up-to-date with emerging digital marketing trends and best practices and implement them as appropriate
• Prepare monthly, quarterly and annual reports on the performance of executed campaigns
• Perform any other task assigned

Education And Experience

• B.Sc / HND in Marketing, Communications or a related field.
• Minimum of 5 years of relevant experience
• Master's Degree in Business Administration is an advantage
• Digital marketing certification
• Experience in fashion, e-commerce, social media marketing and events management

Competencies / Skills:
Technical Skills:

• Strong understanding of the fashion and lifestyle industry.
• Good working knowledge of SEO and SEM
• Knowledge of e-commerce management, online site merchandising and product management
• Astute business acumen
• Excellent understanding of digital marketing.
• Ability to create and work with a budget

Soft Skills:

• Excellent leadership skills
• Strong written and oral communication.
• Strong organization and attention to details.
• Analytical and problem solving skills.
• Time management.
• Ability to navigate stressful situations

Behavioural Competencies:

• Must be willing to take initiative, work autonomously, and tackle complex situations.
• Must possess strong business acumen and analytical skills with the ability to control financial metrics required to achieve profit objectives
• Must have exceptional time management and organizational skills including the ability to meet external and internal deadlines.
• Ability to work well under pressure
• Ability to use discretionary judgement and make solid decisions
• Must demonstrate the confidence and ability to relate with stakeholders (clients, influencers, agencies etc.) in an assertive and professional way.

Method of Application
Interested and qualified candidates should send their CV and Portfolios to: apply@foteinotalento.com using the Job Position as the subject of the email.