Digital Marketing Lead Job at Afrimash Company Limited

Afrimash Company Limited is Nigeria’s leading eCommerce marketplace for agricultural items. You can now conveniently and securely shop online for quality items and receive your order safely at your location.

We are recruiting to fill the position below:

Job Position: Digital Marketing Lead

Job Location: Ibadan, Oyo (On-site) 
Job type: Full-time

About the Job

• We are looking for an experienced and result driven Digital Marketing Lead to join our awesome Marketing team!
• As a Digital Marketer at our company, you will be responsible for developing, implementing and managing the overall company's digital marketing strategy to drive acquisition and retention.
• Digital marketing strategies are extremely important to our company's success, so you will play a crucial role in achieving our business goals and objectives.
• We expect you to have experience and a big passion for digital technologies and various digital marketing channels.
• Our ideal candidate is a technology savvy team player who is data driven, energetic, process driven, detailed, and accurate person who loves marketing, search engine optimization, search engine marketing, and social media management.
• He or she should be a creative problem solver, who can take the lead but can also collaborate with smaller teams and know how to juggle multiple priorities in marketing.

Key Tasks

• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Evaluate emerging technologies and brainstorm new and creative growth strategies
• Work towards achieving the revenue and sales targets for the organisation
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Collaborate with agencies and other vendor partners
• Provide thought leadership and perspective for adoption where appropriate
• Implement and execute strategic plans for leveraging the eCommerce marketplace to grow the business, focusing on sales trends, promotional opportunities, and marketing activities.
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
• Monitor competition and provide ideas to stand out.

Entry Requirements

• First Degree in Marketing, Mass Communication, English, Language Arts, Digital Technologies or related fields
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Familiarity with web design
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and datadriven thinking.

Core Competencies:

• Drive for Results
• Critical thinking and problem-solving skills
• Excellent communication skills
• Strong organizational skills
• Strategic Planning
• Team player
• Great interpersonal relation skills
• Creative content creation skills
• Data Analysis
• Good time management skills
• Project Management skills
• Data and information management skills.

Method of Application
Interested and qualified candidates should send their Applications to: work@afrimash.com using the Job position as the subject of the email.