Digital Marketing Manager Job at Prixair

Prixair comprises of Prixair Hotels, Prixair Catering, Prixair Properties, Prixair Studio and Flames Restaurant. We are the leading hospitality company, spanning the lodging sector from luxurious full-service hotels to extended-stay suites. Prixair group offers business and leisure travelers the finest in accommodations, service, amenities and value. Prixair group is dedicated to continuing its tradition of providing exceptional guest experiences.

We are recruiting to fill the position below:

Job Position: Digital Marketing Manager

Job Location: Abuja

The Role

• You will be a professional who is responsible for maintaining the brand’s online presence and sales by working on various marketing campaigns. your duties include researching, strategizing with other professionals and creating content for successful campaigns.

Job Objective / Brief

• To Develop strong and innovative strategies to promote the business brand, products, and services.
• If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do?

• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence creatively.
• Design artwork and create promotional videos.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Maintaining our social media presence across all digital channels.
• Measuring and reporting on the performance of all digital marketing campaigns

Requirements and Skills

• B.Sc in IT,  Marketing or a related field.
• Proven working experience in digital marketing.
• Very creative and innovative and can transform various thought to bear.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns
• Graphic design, video editing skills.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• A digital marketing training certification is preferred.

Salary
N100,000 - N150,000 monthly.

Method of Application
Interested and qualified candidates should send their CV and Portfolio to: careers@lvpgroup.net using the Job position as the subject of the mail.

Note

• Apply with a link to your portfolio or attach your portfolio, which should include either graphics, links to sites/pages you have managed and videos you have edited.
• This role requires someone who can start immediately.
• This role also requires someone who is based in Abuja please kindly do not apply if not based in abuja.
• Also highlight the applications you are good with from your mail.