Digital Marketing Officer Job at Westfield Consulting

Westfield Consulting was founded in January 2012, by a team of Nigerians with over 45 years of cumulative work experience in management and consultancy. Westfield Consulting is a provider of Human Resource and Strategic Management Services. Our focus on innovation and excellence in service delivery has made us a first choice to our growing clientele in various sectors. We have successfully achieved a positive work force attitude, while engineering a more motivated and committed workforce for our clients with notable results Our results provide a testament about the quality of our services. 70% of our business is repeat business.

We are recruiting to fill the position below:

Job Position: Digital Marketing Officer
Job Location: Victoria Island, Lagos.
Employment Type: Full-time
Industry: Mortgage
Grade Range: ABO - SBO

Job Purpose

• Responsible for planning, implementing and monitoring the Bank’s digital marketing strategy in order to increase brand awareness and improve marketing efforts.

Key Responsibilities

• Developing and implementing a digital marketing strategy that aligns with the bank’s goals
• Conducting market research to identify marketing opportunities and negotiate media coverage
• Tracking the effectiveness of digital marketing efforts using various web analytics tools
• Managing the redesign of the bank website and maintaining it, keeping it updated with engaging and relevant content
• Creating, scheduling, and analyzing all the digital campaigns and reporting on the results
• Collaborating with internal teams to create landing pages and optimize the user experience
• Utilizing a range of techniques including paid search, SEO and PPC for online marketing purposes
• Planning, executing, and measuring experiments and conversion tests
• Overseeing the bank’s email marketing campaigns and sending out targeted emails to customers
• Managing the company’s social media profiles and presence, including Facebook, LinkedIn, and additional channels that may be deemed relevant

Requirements

• First degree in a numerate or business-related discipline
• Proven working experience in digital marketing
• Minimum of 3 years work experience in the digital marketing space with preferred experience within the Financial Services Industry

Knowledge:

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement

Salary
N3,100,000 - N5,100,000 Annually.

Method of Application 
Interested and qualified candidates should send their CV to: victor.allu@westfield-consulting.com using the Job Position as the subject of the mail.

Note: Only shortlisted candidates will be contacted.