Digital Marketing Specialist Job at Royal Perfume

Royal Perfume is an international affiliated company and one of Africa's largest fragrance hubs, with a widely sourced e-shop and shipping to locations worldwide. We are headquartered in Lagos Nigeria.

We are recruiting to fill the position below:

Job Position: Digital Marketing Specialist

Job Location: Lekki, Lagos
Employment Type: Full-time

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BS / MS Degree in Marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking.

Benefits

• Salary: N120,000 - N150,000 / month.
• Pension, Profit sharing, HMO, etc.

Method of Application
Interested and qualified candidates should send their CV to: recruitment@royalperfumes.ca using the Job Title as the subject of the email.