Digital Marketing Specialist (Meta Media Buyer) Job in Lagos

A passionate organic herbal company that believes that happiness begins with good health, is recruiting suitable candidates to fill the position below:

Job Position: Digital Marketing Specialist (Meta Media Buyer)

Job Location: Sangotedo/Ajah Lagos,
Employment Type: Full-time
Work Type: Mon - Sat (Hybrid)
Hours: 8 AM - 6 PM

Responsibilities
Your key responsibilities will include:

• Facebook & Instagram Ads:Research, develop, and execute high-converting ad campaigns that target our ideal audience.
• Creative Collaboration:Work with the Graphic Designer and Content Creator to develop visuals and copy that build trust, engage customers, and drive sales.
• Budget Management:Strategically allocate ad spend to maximize ROI and achieve marketing goals.
• Performance Tracking:Monitor daily campaign metrics to ensure optimal performance, making necessary adjustments to targeting, bidding, and creatives.
• Competitor Research:Stay informed on industry trends and competitor strategies to maintain a competitive edge.
• Reporting:Create and share campaign performance reports with actionable insights for continuous improvement.

Requirements

• Experience: At least 1 year of hands-on experience managing Meta Ads campaigns, with proven success in creating profitable campaigns.
• Certifications: Facebook Blueprint certification or equivalent is a plus.
• Portfolio: Proven track record of successful campaigns, with evidence of results such as ROI, cost-per-lead, and CTR.

Required Competencies:
We’re looking for a driven professional with the following skills and attributes:

• Analytical Skills:Ability to interpret data and optimize campaigns for better performance.
• Copywriting:Craft ad copy that resonates with target audiences and drives conversions.
• Meta Ads Proficiency:Advanced experience with Meta Ads Manager is essential.
• Creative Thinking:Ability to brainstorm and research innovative ad ideas.
• Attention to Detail:Set up and monitor campaigns with precision to avoid costly errors.
• Strategic Decision-Making:Allocate budgets effectively to achieve maximum results.
• Adaptability:Ability to adjust strategies based on performance data and platform changes.
• Communication Skills:Collaborate effectively with team members to align creative efforts with campaign objectives.

Technical Knowledge Needed:

• Google Sheets: Basic knowledge for tracking budgets and campaign metrics.
• Facebook Ads Manager: Essential for ad setup, monitoring, and optimization.

Ideal Candidates Profile:

• Strong proficiency in Meta Ads Manager.
• Experience in generating leads and driving sales for e-commerce or health and wellness brands.
• Data-driven mindset with the ability to analyze and optimize campaign performance.
• Excellent collaboration and communication skills.

Do not apply if:

• You do not have prior experience in this role.
• You are currently working for another company and plan to juggle both roles.
• You cannot start work immediately.
• Sangotedo is very far from you to resume daily.

Salary
N100,000 - N150,000 / Month.