Direct Marketing Specialist Job at Reliance Health

Reliance Health uses Technology to Make Healthcare Accessible and Affordable. Through an integrated approach that includes affordable health insurance, telemedicine, and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.

We are recruiting to fill the position below:

Job Position: Direct Marketing Specialist

Job Location: Lagos
Employment Type: Full-time

Job Summary

• The Direct Marketing Manager will focus on attracting new customers using direct channels like events, email, referrals, influencers, and offline advertising.
• This role involves planning and running campaigns, creating engaging content, and working closely with other teams to ensure everything aligns with the company’s goals.
• The manager will also track campaign performance, share results, and find ways to improve outcomes.

Responsibilities
You will be Responsible For:

• Drive customer acquisition through events, email, referral programs, influencer partnerships, and offline advertising. 
• Plan and execute campaigns across events, email, referral programs, influencer partnerships, and offline advertising. 
• Develop high-impact content aligned with business goals to support customer acquisition and engagement. 
• Use analytics tools to track performance and optimize campaigns. 
• Oversee events and offline marketing activities such as billboards, radio, and on-ground activations. 
• Ensure consistent messaging and content distribution across channels for maximum reach. 
• Collaborate with Sales, Brand, and Digital Marketing teams to align strategies and objectives. 
• Manage referral and influencer programs to increase brand visibility and conversions. 
• Provide actionable insights and performance updates to stakeholders. 
• Build relationships with external partners, including media agencies and influencers. 

Requirements
Must Have:

• 4+ years of experience in marketing, focused on customer acquisition. 
• Proven success in managing campaigns across multiple channels. 
• Strong content creation and copywriting skills. 
• Experience using analytics tools to measure campaign success. 
• Ability to manage multiple projects and work collaboratively. 
• Experience with event and offline marketing.

Benefits

• A fantastic working environment that’s fully remote .
• Premium health insurance package.
• Collaborative and inclusive work environment. 
• Professional development, mentoring and growth opportunities.
• Unlimited Leave Days: Take the time you need to recharge and rejuvenate. 
• Learning & Development Benefit: We provide an allowance to support your ongoing professional growth and skill enhancement.