Head, Marketing Job at Trust TV

Trust TV, an upcoming TV Station based in Abuja, is seeking self-orientated, talented, enthusiastic and motivated candidates to fill the position below:

Job Position: Head, Marketing
Job Location: Abuja
Job Type: Full Time
Gender: Male or Female

The Position

• The Head, Marketing will work with other team members of the TV marketing Executives in developing an organization's marketing strategies and contribute to develop integrated marketing campaigns to promote the TV brand
• This job role is a varied role, and includes:
  • Planning
  • Advertising
  • Public relations
  • Event organisation
  • Sponsorship
  • Research.

Duties and Responsibilities

• Conceive and develop efficient and intuitive marketing strategies for the TV
• Conduct market research and analysis to evaluate trends, and determine our target audience needs
• Communicate with target audiences to build and develop customer relationships
• Create awareness and develop the TV brand
• Source for advertising opportunities
• Produce creative content, including videos and blog post
• Develop relationships with key stakeholders, both internal and external
• Initiate and control surveys to assess customer requirements and dedication
• Developing creative briefs and ensure that marketing output is characterised by the highest creative standards
• Stay abreast of technology trends and use this to contribute ideas to the Company
• Collaborate with graphic designers, web specialists, and other technical team members to create successful marketing campaigns
• Develop strategically placed advertisements to reach niche demographic
• Initiate marketing tactics and techniques
• Centralise and spread marketing best practices
• Plan, develop and execution of print and online campaigns for the TV
• Use statistics and other tools to track the effectiveness of the existing marketing strategy.

Qualifications and Experience

• B.Sc / B.A in Marketing, Business Administration or relevant discipline
• Minimum of ten (10) years proven experience as a Marketer in a corporate organization
• Good understanding of market research techniques, data analysis and statistics methods
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• A track record of developing innovative marketing campaigns
• Self-starter, strategic and a good team player
• Ability to anticipate the challenges and opportunities which arise from market place developments and translate these into a coherent medium to long term strategy for the company
• Must be able to work flexible hours and weekends as required.