Head of Social Content & Strategy Job at Pulse Nigeria

Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience - and providing expansive media reach and creative marketing solutions to partners. We run news websites and social channels and marketing and production across Francophone and Anglophone West Africa and East Africa.

We are recruiting to fill the position below:

Job Position: Head of Social Content & Strategy - Pulse Picks

Job Location: Lagos
Employment Type: Full-time

Job Summary

• We are seeking a skilled and visionary Head of Social Content & Strategy to lead and shape Pulse Picks' social media presence. As the driving force behind our social content, you will establish and execute a cohesive strategy that elevates brand engagement, audience growth, and content innovation.
• In this role, you will guide a talented team of Social Media Managers and Content Creators,crafting impactful content strategies that resonate with our audience.
• You will be responsible for setting a clear vision, accelerating social growth, launching innovative content formats, and optimizing performance to ensure Pulse Picks maintains an engaging online identity.

Key Responsibilities
Vision & Mission Setting:

• Define and communicate a clear vision and mission for Pulse Picks’ social media channels, centered on growth, authenticity, and community building.
• Ensure all content aligns with this vision, establishing Pulse Picks as a go-to platform for product recommendations and lifestyle insights.

Team Leadership & Development:

• Establish and oversee a clear team structure and manage a team of Lead Creative Strategist, Social Media Managers, Content Creators, Channel Growth Managers, and Community Manager.
• Define and allocate KPIs and responsibilities to ensure each team member aligns with and contributes to strategic brand goals.
• Collaborate with the Lead Creative Strategist to guide and support Social Media Managers and content creators in delivering high-quality work while ensuring adherence to brand standards.

Creative Strategy & Content Planning:

• Set monthly themes and strategic direction for the team to guide content ideation and topic selection, ensuring alignment with brand messaging and objectives.
• Review and approve the always-on content calendar created by the Lead Creative Strategist, ensuring it meets quality and strategic standards before the QA stage.
• Oversee final content review, validating that all proposed topics, videos, and schedules reflect brand guidelines and are ready for execution.
• Work on launching new content series and formats tailored to grow audience engagement and diversify content offerings.
• Identify and cultivate partnerships with collaborators on Instagram, Twitter and TikTok that expand brand reach and strengthen Pulse Picks' thought leadership position.

Quality Assurance:

• Ensure all video content and banner designs are error-free and align with brand standards.
• Establish and maintain standard formats and guidelines to enhance and maintain Pulse Picks’ video quality.

Community Engagement:

• Actively monitor community management efforts to foster a loyal and engaged audience, ensuring responses are timely, relevant, and aligned with brand voice.

Social Media Growth:

• Develop and direct social media strategies to accelerate follower growth, reach, and engagement, guiding Channel Growth Managers to achieve targeted metrics through strategic, data-driven planning.
• Develop tactics to drive community expansion across platforms such as WhatsApp, Telegram, and TikTok, ensuring alignment with the overall brand vision, while guiding Channel Growth Managers in their execution.
• Track and report on growth metrics, making data-driven decisions to adjust strategies and reach targets.

Performance Analysis & Optimization:

• Work on monitoring social media KPIs and creating monthly engagement and growth reports.
• Adjust content strategies based on data insights, focusing on what drives the highest engagement and follower retention.
• Test new formats, post timing, and content themes, optimizing based on performance data to maximize reach and growth
• Keep track of industry trends, audience feedback, and competitors to adapt Pulse Picks’ social media approach effectively.

Project Management:

• Oversee production schedules, ensuring timely content delivery.
• Manage end-to-end social media campaigns, coordinating team efforts to meet campaign targets.
• Supervise creative projects to meet brand standards.

Copywriting & Ad Creation Oversight:

• Oversee the copywriter in developing engaging copy for social media posts, advertisements, and promotional materials.
• Guide the execution of social media ad campaigns, ensuring messaging effectively boosts audience engagement.
• Review and refine copy variations based on performance metrics to optimize results and drive content effectiveness.

Portfolio:

• A strong portfolio showcasing your expertise & leadership in social media strategy, social growth initiatives, content creation & planning, and successful campaign execution is required.

Key Objectives

• Develop engaging and consistent content calendars for all platforms, ensuring alignment with Pulse Picks’ brand messaging and vision.
• Drive noticeable improvements in social media engagement, reach, and follower growth by guiding and optimizing the work of Social Media Managers and Content Creators.
• Utilize social media KPIs and analytics to refine content strategies, aiming for consistent increases in follower numbers, engagement rates, and campaign effectiveness.
• Successfully launch and integrate new content series to diversify and engage the Pulse Picks audience.