IFFCO Group Job for a Manager - Marketing, Personal Care

Established in 1975, IFFCO is a United Arab Emirates based innovative and integrated multi food products Group which manufactures and markets a wide range of food products. With an established global presence, the IFFCO Group offers a wide range of food products, related derivatives, intermediates and services. Our principal activity segments consist of comprehensive business lines that cover the entire spectrum of consumers’ daily needs.

• IMPULSE FOODS: Biscuits, Cakes, Snacks, Chocolates, Confectionery, Wafers, Ice Creams
• AGRI BUSINESS: Flour, Pasta, Animal Nutrition, Fresh Poultry, Eggs, Fruits, Bakery Ingredients, Frozen Foods
• OILS & FATS: Retail, Industrial Fats, Oil Trading, Personal Care, Culinary, Spices P
• ACKAGING: Plastics, Corrugated Boxes
• CHEMICALS SALES & DISTRIBUTION: Foodservice

Our Group companies are present in 27 countries supported by 57 operations, with a 12000+ workforce, delighting consumers in 80 nations and five continents.

Job Position:  Manager – Marketing, Personal Care
Job Summary

1. To formulate and implement marketing strategy for the business unit across various products to drive revenue, market share, profitability and other business goals
2. To conceptualize promotional strategies in order to build brand image ( Personal Care) for IFFCO in Africa

Qualifications & experience

• Preferred candidate from Nigeria or working in similar profile in Nigeria
• MBA -Marketing
• 10+ years of related experience in marketing or brand management or sales
• Experience in Personal Care organizations is must.

Key responsibilities

• Develop & Deliver Annual Marketing / Category/ Product Group/ Brand Plan in respect of Volumes, Market Share & Margins in Domestic & international markets; as consistent with the annual business plan.
• Develop and Maintain Brand & Portfolio profitability in terms of top line achievement & bottom line goals.
• Develop & Implement Consumer Relevant Brand Plans involving all aspects of the Marketing Mix, in order to achieve short/long term objectives.
• Develop category insights from market research for use in Communication/Brand Development.
• Maintain Custody of Consumer Brand Spend.
• Drive New Product Development Process.
• Optimize Product Cost while retaining/maximizing value being offered to consumer.
• To formulate and implement marketing strategy for the business unit across various products to drive revenue, market share, profitability and other business goals
• To conceptualize promotional strategies in order to build brand image for IFFCO
• Propose Overall Category/Product Portfolio Strategy.
• Propose and implement brand portfolio strategy based on category segmentation.