Marketing Manager (Fashion & Retail Brand) Job at TalentSquare

TalentSquare - Our client, a premier children’s Fashion retail brand, widely recognized for its exceptional product quality, trusted customer experience, and bold, contemporary style. With an expanding footprint across Nigeria and a growing regional presence, the brand continues to set the standard in the children’s apparel market.

They are recruiting to fill the position below:

Job Position: Marketing Manager (Fashion & Retail Brand)

Job Location: Lagos Mainland, Lagos
Job Type: Full time

Job Description

• As the company deepens its customer relationships and expands its digital and retail reach, it is seeking a strategic and creative Marketing Manager to lead brand visibility, market positioning, and customer engagement across channels.

Job Summary

• The Marketing Manager will be responsible for crafting and executing integrated marketing strategies that elevate brand equity, grow customer loyalty, and drive commercial performance across both online and in-store platforms.
• This is a critical leadership role that requires a strong command of retail marketing, digital engagement, consumer insight, and cross-functional collaboration.
• The ideal candidate combines strategic thinking with hands-on execution and thrives in a dynamic, customer-centric environment.

Key Responsibilities

• Develop and lead comprehensive brand marketing strategies aligned with business growth goals and market positioning priorities.
• Plan and execute end-to-end marketing campaigns across digital, traditional, and experiential platforms — from concept to measurement.
• Oversee social media strategy, influencer partnerships, and content creation to drive engagement, storytelling, and community-building.
• Drive customer acquisition and retention through loyalty programs, CRM initiatives, and segmented promotional campaigns.
• Manage and optimize the marketing budget, ensuring data-driven resource allocation for maximum impact and ROI.
• Conduct ongoing market research and competitive benchmarking to surface insights, track trends, and inform brand decisions.
• Collaborate closely with Sales, Retail Operations, Product, and eCommerce teams to ensure alignment between marketing efforts and commercial objectives.
• Track and report on key brand and campaign performance metrics, using analytics to continuously improve strategy and execution.
• Guide and review all creative and visual output to ensure brand consistency, clarity, and resonance across all customer touchpoints.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or a related field (MBA is a plus).
• Minimum of 5–7 years of experience in retail, lifestyle, or fashion marketing, with at least 2 years in a managerial role.
• Strong track record of executing integrated marketing campaigns that drive tangible brand and revenue outcomes.
• Proficient in digital marketing tools, analytics platforms, and CRM systems.
• Excellent storytelling, content, and brand strategy instincts, with a sharp eye for visual identity and communication quality.
• Highly collaborative, organized, and results-driven, with strong project management skills.
• Experience working in consumer-focused retail environments with high brand expectations is preferred.

Salary
NGN 1,000,000 - NGN 1,200,000  / Month.