Marketing Manager Job at Eat 'N' Go Limited

Eat 'N' Go Limited is a restaurant group on a mission to become the premier food operator in Africa. So far, our growing family consists of three international brands, Domino's Pizza, Cold Stone Creamery & Pinkberry. Eat ‘N’ Go limited officially started operation in August 2012 with the premier store at 4, Saka Tinubu Victoria Island, Lagos. Today, Eat N' Go has about 100 stores (outlet) across Nigeria and still growing.

We are recruiting to fill the position below:

Job Position: Marketing Manager

Job Location: Victoria Island, Lagos
Job type: Full-time

Job Summary

• The Marketing Manager will be responsible for developing and implementing strategic marketing initiatives that enhance brand awareness, drive customer engagement, and increase sales. 
• This role requires a creative and analytical mindset to execute online and offline marketing campaigns effectively.

Key Responsibilities
Marketing Strategy & Execution:

• Develop and implement marketing strategies to align with business goals.
• Oversee the execution of digital and traditional marketing campaigns, including social media, email marketing, SEO/SEM, and print advertising.
• Manage brand positioning, ensuring consistent messaging across all channels.
• Create engaging marketing content for corporate collateral, website, blogs, and social media.
• Collaborate with agencies, vendors, and internal teams to develop compelling marketing materials.

Sales & Lead Generation:

• Develop marketing campaigns to attract and retain customers.
• Work closely with the sales team to create sales-ready tools and messaging.
• Conduct market research and analyze trends to identify business opportunities.
• Track and measure marketing campaign effectiveness, providing insights and recommendations.

Project Management:

• Manage multiple marketing projects, ensuring deadlines, budgets, and quality standards are met.
• Oversee creative production, including graphic design, video production, and web development.
• Maintain marketing reports, analyze performance, and optimize strategies accordingly.

Additional Information:

• Any other duties and responsibilities that may be assigned by the HOD.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• 5-7 years of professional marketing experience, with at least 3+ years in brand/product management in FMCG, retail, or hospitality.
• Strong experience in digital marketing, direct response campaigns, and brand positioning.
• Excellent communication, project management, and analytical skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing tools.
• Ability to manage multiple projects in a fast-paced environment.