Sales Manager Job at CIG Motors Company Limited

CIG Motors Company Limited is one of the African subsidiaries of Choice International Group. We are the exclusive premiere representative of leading Chinese automotive giants, including GAC Motors, JMC Motors, Dongfeng Motors, FAW Group, and Wuling Motors, within the Nigeria and Africa market. CIG have consistently expanded our market presence nationwide through strategic partnerships and alliances, delivering a portfolio of high-quality and premium vehicles into the African market. We prioritize customer satisfaction and strive to exceed expectations. Our dedication to quality, innovation, and growth remains unwavering as we continue to shape the automotive industry landscape in Nigeria and beyond.

We are recruiting to fill the position below:

Job Position: Sales Manager

Job Location: Victoria Island, Lagos
Job type: Full-time

Job Summary

• The Sales Manager is responsible for overseeing the entire automobile sales operation, developing strategies to drive sales growth, managing a high-performing team, and ensuring exceptional customer satisfaction. 
• This role involves analyzing market trends, setting ambitious sales targets, managing customer relationships, and collaborating with other departments to optimize the sales process. 
• The Sales Manager will play a key role in increasing the company’s market share, boosting revenue, and positioning the company as a leader in the automotive industry.
• The ideal candidate should have extensive experience in automobile sales, exceptional leadership skills, and a data-driven approach to sales management.

Key Responsibilities
Sales Strategy & Revenue Growth:

• Develop and implement sales strategies to achieve and exceed monthly, quarterly, and annual sales targets.
• Identify new business opportunities, market trends, and customer segments to expand the company’s sales reach.
• Analyze industry trends and competitor activities to optimize pricing, promotions, and customer engagement strategies.
• Establish and maintain strategic partnerships with corporate clients, fleet buyers, and dealership networks.
• Develop and execute marketing campaigns in collaboration with the marketing team to boost showroom traffic and brand visibility.

Team Leadership & Performance Management:

• Recruit, train, and mentor a team of sales executives and showroom staff to enhance their performance and professionalism.
• Set individual and team sales targets, track progress, and ensure accountability through performance evaluations.
• Conduct regular sales training sessions to improve product knowledge, negotiation techniques, and customer handling skills.
• Foster a results-driven culture by implementing incentive programs and recognition schemes for top performers.
• Monitor and provide constructive feedback to improve sales efficiency and close rates.

Customer Relationship & Retention:

• Build and maintain strong relationships with individual buyers, corporate clients, and high-net-worth customers.
• Oversee the end-to-end customer journey from inquiry to post-sale service, ensuring an exceptional experience.
• Develop and enforce policies for customer engagement, lead follow-ups, and aftersales service to maximize retention.
• Handle high-profile customer concerns and resolve disputes professionally to maintain the company’s reputation.

Operational & Inventory Management:

• Work closely with the supply chain and inventory teams to ensure an optimal stock of vehicles.
• Monitor vehicle demand and sales trends to avoid overstocking or understocking issues.
• Oversee showroom operations, ensuring vehicle displays and promotional materials align with branding and marketing strategies.
• Ensure all vehicles are properly documented, including registration, financing options, and warranty details.

Reporting & Financial Management:

• Monitor sales performance metrics, including conversion rates, revenue generation, and customer acquisition costs.
• Prepare detailed weekly, monthly, and quarterly sales reports for senior management.
• Collaborate with the finance team to ensure that pricing strategies maximize profitability while remaining competitive.
• Manage and optimize the sales department’s budget, reducing costs while driving revenue growth.

Compliance & Industry Knowledge:

• Ensure that all sales activities comply with company policies, government regulations, and industry standards.
• Stay updated on automobile market trends, financing options, and technological advancements in the industry.
• Implement ethical and legal sales practices, ensuring transparency in all customer dealings.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field. An MBA is an added advantage. 
• Proven experience (minimum of 7 years) in automobile sales. 
• Proven track record of achieving and exceeding sales targets in the automotive industry.
• Ability to strategize and execute promotional campaigns that drive showroom traffic and conversions.
• Exceptional verbal and written communication skills for internal and external stakeholder interactions.
• Strong leadership and team management abilities, with a passion for coaching and mentoring.
• Excellent negotiation, persuasion, and closing skills to drive sales growth.
• Data-driven mindset with proficiency in CRM software, Microsoft Office Suite, and sales analytics tools.
• High level of professionalism, problem-solving skills, and decision-making capabilities.
• Ability to work in a fast-paced, target-driven environment with minimal supervision.

Salary and Benefits

• Competitive Salary
• 13th Month Allowance
• Leave Allowance
• Monthly Performance Bonus
• Retirement Savings
• Robust Medical Coverage
• Daily Lunch
• Employee Car Ownership Scheme
• Learning & Development Budget
• Group Life Insurance
• Paid Time Off
• Opportunity to work in a fast-paced and dynamic environment