Social Media and Public Relation Officer Job at Loyalty Solutions Limited

Loyalty Solutions Limited is a Loyalty Marketing Bureau based in Nigeria, West Africa and our team represents over 200 years of cognate experience in Loyalty Program Marketing and Customer Relationship Management. We are experts in providing corporate customers with the specialist knowledge and services for the optimum design of customer loyalty & reward programs.

We are recruiting to fill the position below:

Job Position: Social Media and Public Relation Officer

Job Location: Yaba, Lagos
Employment Type: Full-time

Job Summary

• We are seeking a skilled social media and Public Relations (PR) Staff to join our team.
• The ideal candidate will be responsible for managing our organization's social media presence and implementing effective PR strategies to enhance our brand image and visibility.
• This role requires creativity, excellent communication skills, and a deep understanding of various social media platforms and PR techniques.

Primary Responsibilities

• Develop and implement social media strategies to increase brand awareness, positioning, engagement, and followership across various platforms (e.g., Instagram, Twitter, LinkedIn, blog, email).
• Create and curate engaging content for social media posts, including images, videos, and written content.
• Monitor social media channels for trends, feedback, and conversations relevant to our brand, industry, and competitors.
• Analyse social media metrics and insights to track performance, identify trends, and make data-driven decisions to optimize content and strategies.
• Stay updated on industry trends, social media best practices, and emerging platforms to recommend new approaches and opportunities.
• Develop and maintain relationships with media outlets, journalists, bloggers to generate positive media coverage and publicity for our organization.
• Draft press releases, media pitches, and other PR materials to promote company initiatives, events, products, and milestones.
• Monitor and evaluate PR campaigns and initiatives to assess effectiveness and ROI.
• Monitor social media and website growth metrics monthly.
• Respond to comments, messages, and inquiries in a timely and professional manner, fostering positive interactions and building relationships with our audience.
• Send cold calling messages to our target audience on various platforms (e.g., Instagram, Twitter, LinkedIn, email).
• Collaborate with otherBrands and Comms teammembersto align social media efforts with overall goals and objectives.
• Work closely with internal stakeholders, including executives, subject matter experts, and other departments, to gather information and insights for PR activities.
• Handle crisis communications and manage reputation risks effectively, maintaining transparency and integrity in all communications.

Qualifications

• Bachelor's Degree in Communications, Public Relations, Marketing, Journalism, or related field.
• Proven experience (at least 3 years) in social media management and public relations, preferably in a corporate or agency environment.
• Demonstrated proficiency in managing social media platforms, including content creation, scheduling, and analytics.
• Excellent writing, editing, and verbal communication skills, with the ability to craft compelling messages and narratives for diverse audiences.
• Strong understanding of social media analytics tools and metrics to measure performance and inform strategy.
• Knowledge of PR principles, tactics, and media relations strategies.
• Ability to multitask and prioritize tasks in a fast-paced environment, while maintaining attention to detail and meeting deadlines.
• Creative thinker with a passion for storytelling and brand building.
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software is a plus.
• Experience in crisis communication management is desirable.
• Proactive attitude, resourcefulness, and willingness to adapt to evolving trends and technologies in social media and PR.