Social Media Manager Job at Fortitude-IOT

Fortitude-IOT (FIOT) is an innovative integrated service and distribution company transforming how retail businesses connect with consumers. We leverage mobile technology, digital payments, and logistics optimization, Fortitude-IOT aims to provide seamless direct-to-consumer channels for retail businesses across various industries.

We are recruiting to fill the position below:

Job Position: Social Media Manager

Job Location: Nigeria (Hybrid / Remote-friendly)
Employment Type: Full-time
Reports To: Chief Marketing Officer

Role Summary

• The Social Media Manager will be responsible forbuilding, managing, and scaling Fortitude IoT’s digital presenceacross all relevant social platforms
• This role sits at the intersection ofbrand storytelling, community building, lead generation, and performance marketing, ensuring that Fortitude IoT and its business units are positioned asinnovative, credible, and growth-focused technology brands.
• The ideal candidate understands tech, platforms, and data, and can translate complex IoT, retail-tech, energy, and digital commerce solutions intoengaging, conversion-driven content.

Key Responsibilities
Social Media Strategy & Planning:

• Develop and execute a comprehensive social media strategy aligned with Fortitude IoT’s business objectives across B2B and B2C units.
• Own the monthly and quarterly content calendar, ensuring consistency across platforms (Instagram, LinkedIn, X/Twitter, Facebook, TikTok, YouTube where relevant).
• Align social media plans with product launches, campaigns, partnerships, and offline activations.

Content Creation & Storytelling:

• Lead the creation of high-quality content including posts, reels, carousels, short videos, motion graphics, and thought-leadership pieces.
• Translate complex offerings (IoT solutions, retail tech, energy, platforms, data products) intosimple, relatable narratives.
• Collaborate with designers, videographers, copywriters, and external agencies to deliver brand-aligned content.

Community Management & Engagement:

• Manage day-to-day posting, comments, DMs, and community interactions across all platforms.
• Build and nurture active online communities around Fortitude IoT, its sub-brands, partners, agents, and users.
• Act as the first line of social listening—flagging customer insights, trends, and potential reputational risks.

Performance Marketing & Growth:

• Plan and manage social media campaigns to drive awareness, lead generation, app downloads, and conversions.
• Work closely with the performance marketing team to optimise campaign targeting, creatives, and funnels.
• Support employer acquisition, agent onboarding, and merchant growth initiatives through social channels.

Analytics, Reporting & Optimisation:

• Track and report on key KPIs: reach, engagement, follower growth, CTR, CPL, conversions, and ROI.
• Use insights to continuouslyoptimise content formats, posting times, and messaging.
• Prepare weekly and monthly performance reports with actionable recommendations.

Brand Governance & Reputation:

• Ensure all content adheres to Fortitude IoT brand guidelines, tone of voice, and visual identity.
• Support crisis communication and reputation management when required.
• Stay up to date with social media trends, platform updates, and best practices.

What Success Looks Like in This Role

• Consistent growth in brand visibility, engagement, and qualified leads
• Strong, engaged online communities across Fortitude IoT brands
• Social media becoming a reliable growth and acquisition channel, not just a branding tool
• Clear, data-backed insights influencing broader marketing and business decisions.

Required Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 2 - 4 years of experience as a Social Media Manager or Digital Marketing Specialist.
• Proven experience managing multiple brand accounts or business units.
• Strong understanding of B2B and B2C social media dynamics.

Core Skills & Competencies:

• Strong copywriting and visual storytelling skills
• Hands-on experience with social media tools (Meta Business Suite, Hootsuite, Buffer, Sprout, etc.)
• Solid understanding of paid social advertising
• Data-driven mindset with strong analytical skills
• Ability to work cross-functionally with product, sales, design, and external partners
• Excellent communication, organisation, and time-management skills.

Nice to Have:

• Experience working in IoT, retail tech, energy, logistics, or platform ecosystems
• Basic knowledge of Google Analytics, social listening tools, and CRM integration
• Experience supporting offline-to-online activations and community-led growth
• Understanding of the Nigerian and African digital ecosystem.

Method of Application 
Interested and qualified candidates should send their CV and a brief cover letter to: careers@fortitudeiot.com using the Job Position as the subject of the mail.