Trade Marketing Executive Job at ReelFruit

ReelFruit founded in 2012 specializes in producing preservative-free, dried tropical fruit snacks within the food industry. Our products include a variety of dried fruit snacks, such as our gently dried mango, sweetened and unsweetened coconut flakes,fruit and nut mix, dried pineapples and variants of coconut chipsfor convenient on-the-go snacking.

We are recruiting to fill the position below:

Job Position: Trade Marketing Executive
Job Location: Yaba, Lagos
Employment Type: Full-time

Job Description

• The ideal candidate will have up-to-date knowledge of industry trends, and competitors analysis and be responsible for the development and execution of marketing plans aimed at supporting the business' sales objectives and brand strategies.

Responsibilities

• Develop and execute trade marketing plans to support sales objectives and brand strategies.
• Plan and implement in-store promotions, displays, and other merchandising activities.
• Collaborate with sales teams to create tailored trade programs and promotional materials for key accounts.
• Monitor and analyze sales data and market trends to identify opportunities for growth and optimization of trade marketing efforts.
• Manage relationships with retailers and distributors to ensure optimal product placement and visibility.
• Conduct regular market visits to assess product performance, gather feedback, and identify areas for improvement.
• Coordinate with the marketing team to align trade marketing activities with overall brand campaigns and objectives.
• Prepare and present reports on trade marketing activities, performance metrics, and ROI analysis.
• Maintain up-to-date knowledge of industry trends, competitor activities, and market conditions.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 2-5 years of experience in trade marketing, preferably within the FMCG industry.
• Proven experience in developing and executing trade marketing plans.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to work independently as well as part of a team.
• Strong analytical skills with the ability to interpret sales data and market trends.
• Excellent communication and interpersonal skills.
• Ability to manage relationships with retailers and distributors.
• Strong organizational skills and attention to detail.
• Willingness to travel for market visits and other business needs.