Community Manager

Job Purpose

This role is responsible for developing and executing strategy, plans and efforts to acquire, engage, excite and manage people in The Agricultural Option (TAO) community. The job holder will also ensure functionality of the TAO modules to result in satisfaction, retention, brand recognition, revenue, and profitability.

Responsibilities

•Create and publish quality content on social networks to keep participants active and interested.

•Monitor and participate in discussions, answering questions and providing information about the products.

•Organize and conduct events aimed at strengthening the community and attracting new participants.

•Work with opinion leaders, bloggers, develop relationship with agric communities.

•Collect and analyze feedback from the audience.

•Monitor trends and innovations in the field of marketing.

•Build and own outreach and messaging for Community-at-large

•Build models, metrics of success and growth strategies, ensuring long-term success and growth of the community.

•Stimulate advocacy, oversee production and deliver Community engagement material. •Represent the organization at conferences, organize / deliver Meetups

•Create opportunities to engage with relevant partners in a way that generates maximum value for our community.

•Manage and optimize outreach budget across community engagement, advertising, content marketing, events, etc

•Build community pipeline and ensure that it’s active and sustainable to track performance of the community members.

•Monitor and report on feedback and online reviews

•Organise and participate in events to build community and boost brand awareness •Coordinate with Marketing, PR and Communications teams to ensure brand consistency •Liaise with Development and Sales departments to stay updated on new products and features

•Provide engaging text, images and video content for social media accounts: crafting content that prompts responses or conversations, coordinate contests, or producing other interactive content.

•Formulate and implement strategies that will build both the engagement rate and customer loyalty •Analyze data to assess community engagement

•Set and implement social media and communication campaigns to align with marketing strategies.

•Build relationships with customers, potential customers, industry professionals and journalists.

•Stay up-to-date with digital technology trends

Education & Experience 

BSc Degree in Marketing or relevant field

Minimum of five (5) years of relevant experience building and launching community initiatives (e.g. building an online forum)

Ability to identify and track relevant community metrics (e.g. repeat attendance at events and conversion rates)

Understanding of how to leverage technology and build scalable systems, programs, and team without compromising quality