Content & Digital Marketing Strategist Job at Simba Group

Simba Group which started operations in 1988, is a conglomerate having a Pan-Nigeria presence and business interests in some ofthe most dynamic sectors in the economy. The Group is a dominant player in the transportation, powerand IT-enabled service sectors, which are critical to the sustained growth of the Nigerian Economy. The corporate vision of the Group is to provide innovative and quality products along with excellent after-sales service to our customers. The activities of the Group are guided by strong value systems built around Integrity, Innovation, Openness and Consistency.

We are recruiting to fill the position below:

Job Position: Content & Digital Marketing Strategist

Job Location: Ikeja, Lagos
Employment Type: Full-time

Job Summary

• The Content & Digital Marketing Strategist will develop and execute data-driven digital marketing strategies to enhance brand visibility, engage customers, and drive sales across multiple online platforms.
• The ideal candidate must excel in content creation, SEO, digital advertising, video storytelling, and performance analytics to strengthen our brand presence in the automobile industry.

Key Responsibilities

• Content Strategy & Creation:
  • Create and manage engaging content (blogs, social media posts, videos, email campaigns) tailored to the automotive market.
  • Develop compelling product storytelling showcasing key features and brand differentiation.
  • Optimize content for SEO, reach, and audience engagement.
• Digital Marketing & Campaign Execution:
  • Plan and execute social media strategies across platforms: Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok.
  • Manage paid advertising campaigns (Google Ads, Meta Ads) for lead generation & conversion.
  • Implement email marketing and automation campaigns to support customer acquisition and retention.
• Brand Building & Community Engagement:
  • Monitor customer insights, automotive trends, and competitor activity.
  • Engage audiences via influencer partnerships, interactive content & brand storytelling.
  • Develop campaigns that drive test-drives, dealership visits, and online leads.
• Analytics & Performance Tracking:
  • Analyze marketing performance using tools like Google Analytics, SEMrush, Meta Insights.
  • Prepare regular reports on engagement, conversions, CAC, ROI, and campaign effectiveness.
  • Provide recommendations for continuous optimization.

Requirements

• Candidates should possess a Bachelor's Degree.
• Experience:
  • Minimum 3 years in content marketing, digital marketing, or similar role.
  • Experience in automotive, tech, consumer electronics or fast-paced industries is an advantage.
• Technical Skills:
  • SEO, SEM, social media strategy & paid advertising.
  • Google Ads & Meta Ads campaign management.
  • Email marketing & workflow automation.
  • Mobile video shooting & editing.
  • Canva/graphic design skills.
  • Analytics & performance tracking (Google Analytics, SEMrush, Meta business suite, etc.).
• Soft Skills:
  • Strong communication and creative storytelling ability.
  • Excellent project management & time management skills.
  • Data-driven mindset.
  • Ability to work in a fast-moving environment.

Remuneration

• Compensation
  • Competitive and commensurate with experience.
• Why Join Us?
  • Opportunity to build and lead high-impact digital initiatives
  • Work with one of the fastest-growing automobile brands in Africa
  • Creative, youthful & performance-driven environment

Note: Only qualified candidates should apply