Copywriter Job at Accelerate TV

Accelerate is the youth haven for the cool kids, creatives, doers, thinkers and everyone in between. We have built a reputation on being a consistent source of information and inspiration in the fashion, music and entertainment culture of Nigeria/African, both on the continent and beyond.

As a multi media outlet we pride ourselves in Entertaining, Educating and Empowering our audience by documenting Nigerian/African stories and pop culture, all the while keeping a close eye on the establishment and championing the new.

We are recruiting to fill the position below:

Job Position: Copywriter

Job Location: Lagos
Employment Type: Full-time

Job Description

• The Copywriter / Social Media Manager is responsible for developing compelling brand stories and managing the company’s digital and social media presence across platforms.
• This hybrid role requires both creative writing expertise and strategic digital management skills to craft engaging, brand-aligned content that drives awareness, engagement, and conversion.
• The ideal candidate is a strong communicator, storyteller, and trend-savvy professional who can ideate, write, edit, and distribute impactful content while building and managing a cohesive brand identity across all online channels.

Key Responsibilities
Content Development & Copywriting:

• Write, edit, and proofread clear, compelling, and original copy for multiple platforms, including social media, websites, blogs, newsletters, marketing campaigns, and video scripts.
• Collaborate with designers, videographers, and the creative team to develop high-impact campaigns and multimedia content.
• Ensure all content aligns with the brand’s tone, style, and messaging guidelines.
• Translate complex ideas into relatable, audience-friendly stories and captions.
• Create SEO-driven web and blog content to improve organic visibility and audience engagement.
• Adapt messaging for various formats long-form storytelling, ad copy, taglines, and short-form captions.

Social Media Strategy & Management:

• Develop and implement a comprehensive social media strategy to increase brand visibility, engagement, and audience growth.
• Plan, create, and schedule content across platforms such as Instagram, X (Twitter), LinkedIn, TikTok, Facebook, and YouTube.
• Monitor trends, conversations, and competitor activity to inform creative direction and optimize performance.
• Engage actively with online audiences — respond to comments, messages, and brand mentions in a timely and professional manner.
• Collaborate with the marketing and creative teams to run campaigns, contests, influencer collaborations, and live activations.
• Maintain a consistent posting calendar and ensure content relevance to current events and brand campaigns.

Analytics & Performance Tracking:

• Monitor key performance metrics (engagement rates, impressions, follower growth, reach, etc.) and prepare regular social media performance reports.
• Use insights and analytics to refine strategies, identify opportunities, and improve audience engagement.
• Stay updated with platform algorithm changes, trends, and emerging best practices.

Brand Voice & Campaign Execution:

• Maintain a unified brand tone and personality across all digital communications.
• Contribute to the creative development of advertising and marketing campaigns (concept development, taglines, scripts, etc.).
• Collaborate with internal departments (Agency, Studios, and Phoenix Project) to develop content that supports cross-functional campaigns and initiatives.
• Support external brand partnerships by creating promotional and partnership copy.

Digital Coordination & Team Collaboration:

• Work closely with the creative team to ensure cohesive storytelling between visuals and copy.
• Support the production team with scriptwriting for social videos, short films, and branded content.
• Assist with content uploads and asset management for websites, newsletters, and streaming platforms.

Performance Indicators

• Growth in audience engagement and brand visibility
• Quality, originality, and consistency of content
• Timeliness and reliability in content delivery
• Positive audience feedback and brand sentiment
• Achievement of campaign and engagement KPIs
• Alignment of copy and messaging with brand objectives.

Qualifications & Experience

• Bachelor’s Degree in Communications, English, Journalism, Marketing, or a related field.
• 4 – 6 years of experience as a Copywriter, Social Media Manager, or similar role in an agency, media, or creative environment.
• Proven experience managing social media accounts and delivering measurable results.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of brand communication, tone, and audience segmentation.
• Familiarity with SEO, analytics tools (Meta Business Suite, Google Analytics, etc.), and content scheduling platforms (Hootsuite, Later, Buffer, or Sprout Social).
• Basic graphic or video editing skills are an added advantage (Canva, CapCut, Adobe Express, etc.).

Key Competencies:

• Strong creative and strategic thinking
• Excellent communication and interpersonal skills
• Trend awareness and digital curiosity
• Attention to detail and content accuracy
• Ability to multitask and manage deadlines under pressure
• Data-driven decision making
• Brand storytelling and voice development
• Collaboration and teamwork.