Digital Campaign Manager Job at PalmPay

PalmPay is an Africa-focused fintech firm, launched in 2019. PalmPay is a mobile payments platform that offers a number of financial services.

We are recruiting to fill the position below:

Job Position: Digital Campaign Manager

Job Location: Lagos
Job type: Full Time

Description

• PalmPay is seeking an experienced and hands-on Senior Digital Campaign Manager for its Nigerian business.
• The role is responsible for designing, managing, and executing a comprehensive annual campaign calendar, overseeing PalmPay’s social media and creative teams, and project managing integrated, cross-functional campaigns across multiple channels.
• This role sits at the centre of PalmPay’s marketing execution and requires close coordination with internal and external stakeholders to ensure alignment with company strategy and brand guidelines and the successful delivery of marketing initiatives across channels.

Key Responsibilities
Social Media & Creative Leadership:

• Own PalmPay Nigeria’s social media presence, overseeing both day-to-day content execution and campaign design and delivery, while collaboratively shaping strategy with management.
• Lead the social media and creative team, ensuring campaign narratives are translated into compelling, platform-native content that aligns with brand guidelines and best practices.
• Guide the development of social-first creative ideas, including short-form video, UGC, testimonial-driven content, and creator collaborations.
• Maintain a consistent brand voice, messaging, and creative quality across all social executions.

Campaign Development and Cross-functional delivery:

• Lead the ideation, planning, and execution of integrated, omni-channel marketing campaigns.
• Set campaign objectives and KPIs, develop creative concepts, and oversee execution from conception through post-campaign analysis.
• Project manage campaigns, ensuring social executions are effectively extended into PR, paid media, partnerships, offline activations, and in-app placements and vice-versa as needed.
• Actively collaborate with internal teams (including product, growth, PR, and compliance) and external partners (such as agencies, influencers and merchant partners).
• Maintain regular communication, structured check-ins, and transparent updates to ensure stakeholder buy-in and smooth execution.
• Foster a culture of data-driven execution, active collaboration, transparent reporting, and continuous improvement.

Budgeting, Project Management & Reporting:

• Prepare and manage detailed campaign budgets, allocating resources across social media, influencer activity and paid amplification.
• Identify, negotiate with, and project manage relevant agencies, influencers, and media buying partners.
• Oversee campaign execution across social and integrated channels, using structured project management tools to track timelines, dependencies, and responsibilities.
• Proactively manage and escalate risks, changes, and bottlenecks, keeping stakeholders informed and aligned.
• Track and report on campaign and social performance, including engagement, reach, follower growth, influencer impact, and overall campaign outcomes, using insights to inform future optimisation.

About You

• Bachelor’s degree from a top university with at least 2.1 grade.
• Minimum of 5 years of relevant project management experience, with experience successfully coordinating multiple stakeholders essential.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in using excel/google sheets for budget management, project management and marketing analytics.
• Creative thinker with an ability to generate innovative campaign ideas with a deep understanding of how to drive results on social media.