Digital Marketing & Creative Specialist Job at Rytegate Technologies

We are recruiting to fill the position below:

Job Position: Digital Marketing & Creative Specialist

Job Location: Lagos

Job Description

• We are seeking a highly skilled and motivated Digital Marketing and Creative Specialist to join our dynamic team at RyteGate Technologies, an innovative IT firm.
• As a Digital Marketing and Creative Specialist, you will play a pivotal role in developing and executing digital marketing strategies to promote our products, services, and brand.
• Your expertise will be critical in driving lead generation and conversion through effective marketing campaigns and initiatives.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance brand awareness, drive lead generation, and boost conversion rates.
• Oversee website management and optimization, collaborating with web developers and designers to ensure a user-friendly experience and implement SEO strategies to drive organic traffic.
• Plan and execute digital advertising campaigns, including PPC campaigns, social media ads, display advertising, and remarketing, optimizing campaigns based on performance metrics and industry best practices.
• Track and analyze key performance indicators (KPIs), website traffic, conversion rates, social media engagement, and other relevant metrics, providing regular reports and data-driven insights to optimize marketing strategies.
• Create engaging and compelling content across various digital platforms, including website copy, blog posts, social media updates, videos, infographics, and other multimedia assets.
• Manage and optimize the company's social media presence, including planning and executing social media campaigns, monitoring online community engagement, and analyzing performance metrics.
• Create visually appealing graphics, illustrations, and other visual assets for digital marketing campaigns and materials, adhering to the company's branding guidelines.
• Conduct market research and competitive analysis to identify opportunities for growth, target audiences, and areas for improvement in marketing strategies.
• Collaborate effectively with cross-functional teams, including sales, product management, and design, to align marketing efforts with business objectives.
• Communicate professionally and confidently with internal stakeholders, clients, and external vendors to ensure the successful execution of marketing campaigns and initiatives.
• Additionally, the Digital Marketing and Creative Specialist will play a crucial role in lead generation and conversion through the booking of appointments and running product demos.
• Your ability to effectively engage potential customers, demonstrate the value of our products, and secure appointments will be essential in driving sales growth.

Requirements

• Bachelor's Degree in Marketing, Communications or a related field.
• Proven experience in digital marketing, including content creation, social media management, SEO, PPC advertising, and analytics.
• Demonstrated experience in lead generation, appointment booking, and running product demos.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven recommendations.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and adapt to changing business needs.
• Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, or Canva.
• Strong understanding of digital marketing best practices, industry trends, and emerging technologies.
• Excellent written and verbal communication skills, with the ability to create compelling content and effectively engage with diverse audiences.
• Attention to detail, creativity, and a passion for continuous learning and professional growth.
• Familiarity with the IT industry and an understanding of technology products and services is a plus.

Method of Application
Interested and qualified candidates should send their CV to: hr@rytegate.com using the Job Position as the subject of the email.