Digital Marketing Lead Job at Reposebay Human Resource Limited

Reposebay Human Resource Limited offers HR consulting and career development services through a robust technology web application that is powered by Artificial intelligence (AI). This solution has helped prepare young graduates for the world of work and has helped MSMEs afford professional HR consultants to provide services in workforce management, employee engagement, retention, standard operating procedures, and workplace policies. Our all-inclusive solution has also helped job seekers get the right employment and business owners get the best out of their employees.

We are recruiting to fill the position below:

Job Positition: Digital Marketing Lead
Job Location: Ikoyi, Lagos
Employment Type: Full-time

Description 

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and Skills

• BS / MS Degree in Marketing or a related field
• 5 years of work experience.
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Method of Application
Interested and qualified candidates should send their CV and Applications to: blessing@reposebayhr.com using the Job Position as the subject of the mail.