Head of Marketing Communications Job at the Concept Group

The Concept Group is a holding company for companies established in 1992. Subsidiaries under the Group include: Rosabon Financial Services - Nigeria’s Leading Financial Intermediary and Equipment Leasing Company, Concept Nova - Bespoke Enterprise IT Solutions Company,Percy Aitkins - Bureau De Change.

We are recruiting to fill the position below:

Job Position: Head of Marketing Communications

Job Location: Lagos
Employment Type: Full-time

Job Summary


  • The Marketing Communications Manager is responsible for developing, executing, and managing comprehensive marketing communications strategies that increase the visibility, impact, and reach of the organization’s brand and products.
  • This role involves overseeing all online and offline communications initiatives, ensuring alignment with the company's strategic goals, and optimizing efforts to generate high-probability sales leads.
  • The Marketing Communications Manager will collaborate with various departments, lead a team, manage external communications partners, and ensure the effective promotion of the company’s brand across all media channels.

Duties and Responsibilities
Strategy Development:

  • Develop and implement creative marketing communication strategies and campaigns to enhance the organization's brand and product visibility in the marketplace.
  • Design communication plans that generate high-quality leads and position the brand to achieve strategic marketing goals.
  • Develop and execute digital marketing strategies that drive revenue growth, enhance brand positioning, and reach the target audience optimally.

Campaign Management:

  • Oversee the execution of marketing campaigns across digital and traditional platforms, ensuring they align with the company’s mission, vision, and strategic goals.
  • Monitor the performance of all marketing communications campaigns, analyze industry trends, and generate feedback for areas requiring immediate attention.

Team Leadership:

  • Lead and manage the Communications Unit, coordinating efforts across branches and locations to ensure optimal campaign execution.
  • Motivate and mentor team members to enhance their skills, ensuring a collaborative team spirit that drives the achievement of organizational objectives.
  • Support the professional development of the team, ensuring continuous improvement in their marketing communications expertise.

Brand Management:

  • Continuously manage and improve the company’s brand perception both internally and externally, ensuring alignment with organizational values.
  • Plan and execute brand engagement activities through digital and physical media, ensuring the brand stays top-of-mind for customers.
  • Ensure high-quality, engaging content is developed for all online and offline marketing channels.

Budget Management:

  • Develop and manage the communications budget, ensuring campaigns and plans are executed within budget and deadlines.
  • Coordinate with external communication consultants, agencies, and vendors to achieve goals within the allocated budget.

Cross-Departmental Collaboration:

  • Work closely with sales, HR, client experience, and other internal departments to ensure integrated marketing communication efforts and campaigns align with business goals.
  • Provide strategic support to other teams to ensure marketing communications efforts align with the overall customer experience and sales objectives.

Media Relations & Event Management:

  • Establish and maintain strong relationships with media and PR contacts to ensure positive coverage and heightened brand visibility.
  • Oversee event marketing and communications activities, ensuring impactful promotion of the organization’s initiatives through various channels.

Reporting & Analysis:

  • Provide regular reports on the performance of marketing campaigns, including return on investment (ROI), key performance indicators (KPIs), and feedback on areas for improvement.
  • Use analytics and data-driven insights to continuously optimize communications strategies and campaigns.

Crisis Communication:

  • Manage the company’s response to communication crises, maintaining calm and control while delivering clear, concise, and strategic responses.
  • Ensure all internal and external communication aligns with the organization’s values and protects the company’s reputation during high-pressure situations.
  • Any other task as assigned by the line manager

Qualification / Requirements

  • Bachelor's Degree in Marketing, Communications, Media, Public Relations, or a related field.
  • Minimum of 10 years of experience in marketing communications or a similar role.
  • Strong knowledge of marketing tools, digital media, and traditional communications channels.
  • Proven experience in developing and implementing marketing strategies across diverse media.
  • Proven project management, time management, and problem-solving abilities.
  • Strong ability to maintain calm and strategic thinking under high-pressure situations.
  • Expertise in budget management and delivering results within tight financial constraints.
  • Demonstrated ability to lead, inspire, and manage a high-performing team.
  • Excellent communication skills, both verbal and written, with a high level of attention to detail and aesthetics.
  • Solid understanding of event marketing, media relations, and brand management.
  • Ability to build and maintain relationships with key stakeholders, both internally and externally.
  • Demonstrated commitment to achieving non-stop success and flexibility in adapting to changing business environments.

Method of Application
Interested and qualified candidates should send their Applications to: careers@conceptgroup-ng.com using the Job Position as the subject of the email.