Head of Marketing Job at Salvay Services Consulting

Salvay Services Consulting is a dynamic Human Resources and Management Consultancy Company that provides specialist Human Resources support to businesses across Nigeria and Africa. We provide a one stop shop for your people management needs from HR Services which involves HR Department Set-up, Manpower Outsourcing, Recruitment, Training and Development, Management Consultancy and Career Development Program Our flexible and working approach perfectly suits large and SMEs. Based on your business or individual needs, we provide a bespoke and professional service for your organization through a team of experienced HR professionals.

We are recruiting to fill the position below:

Job Position: Head of Marketing

Job Location: Lagos
Employment Type: Full-time

Job Summary

• The Head of Fashion Marketing is responsible for developing and executing marketing strategies that enhance brand awareness, drive sales, and position the company as a leader in the fashion industry. 
• This role involves overseeing campaigns, managing the marketing team, and maintaining a close ally with the Lead fashion buyer / Lead Designer, Sales Lead-team, and external partners to create compelling brand narratives.
• This is a Senior Lead Role in the organizationand you would be expected to take high levels of ownership to ensuring every aspect of the brand Marketing is well managed ,Independently lead and manage all aspects of marketing processes, taking full accountability for outcomes. 
• This role is expected to execute tasks proactively without requiring the direct, hands-on involvement of the Director, unless otherwise advised.

Key Responsibilities

• Define the brand identity and ensure consistency and compliance across all marketing channels.
• Develop and implement a comprehensive marketing strategy and a daily content calendar aligned with the company’s goals to give a month on month direction.
• Develop & Oversee content creation, including photoshoots for the website , fashion videos and photos for the Social media platforms and editorial materials for email marketing and newsletters, it’s important that you appropriately plan to ensure all products have been documented before a collection is launched, this fosters a unique synergy for marketing and immediate conversion- We release our new collection every 2 weeks.
• You would oversee both digital and traditional marketing initiatives Such as Live Sales or Pre- recorded live sale videos - for example SHEIN / RIVER ISLAND/ Fashion styling & Tips sessions/ Deal of the week activations/ New collection Faves and why you love them/ Optimizing SEO, Sponsored Paid Ads, Influencer partnerships and collaboration ,email marketing to drive traffic and conversions.
• Enhance the Online shopping Experience through UI/UX improvements , Conversion optimization and digital marketing campaigns.
• Track Sales Performance with the Sales team across all channels to see what’s working or what needs to be tweaked.
• Collaborate with the Heads of sales, fashion Buyer/ Designer/ Operations team/ Merchandising team to feel the temp of our audience as to what their expectations may be per time and align all with our business goals
• Lead seasonal product launch campaigns / Socio-community campaigns whilst ensuring they align with our brand aesthetics and market demands.- For example- we’re launching a perfume line soon / We would love to have a special shoot around our indigenous prints ( ADIRE / Ankara ) / Community Giveback / Women Empowerment/ Feeding the children etc
• Monitor industry social media engagement trends and competitor activity to stay ahead in the fashion market.
• Optimize pricing, Promo campaigns and strategies to boost sales (e-commerce, retail, wholesale).
• Identify and negotiate strategic partnerships that enhance brand visibility - Can we position for marketplace ?
• Manage PR initiatives, including press releases, events, and media coverage.
• You will be expected to report directly to the Directors to give frequent updates ,accounts and recommendations on growth strategies.
• You would be expected to be flexible in the ever changing social space to stay creative/ fun / fresh and compelling with ideas.
• Develop strategies to enhance customer loyalty ,retention and revive the Loyalty Club.

3 Months Goal:

• Activate TikTok and build following
• Build a WhatsApp community or Telegram community that is well engaged.
• Social media space Switch up. - Engagements / Live sales / Giveaways/Styling tips

Qualifications & Requirements

• Bachelor’s or Master’s Degree in Business, Marketing, or a related field.
• Proven experience (5+ years) in a sales and marketing leadership role, preferably in the fashion industry.
• Strong understanding of fashion retail, e-commerce, and digital marketing trends.
• Excellent leadership, negotiation, and communication skills.
• Ability to analyze market data and develop data-driven strategies.
• A passion for fashion and a keen eye for emerging trends.

Salary
N400,000 - N500,000 / Month

Method of Application
Interested and qualified candidates should send their CV and Cover Letter to: recruitment@salveconsulting.com using the Job Position as the subject of the email.