Insight Marketing Manager Job at SABmiller Plc

SABMiller is in the beer and soft drinks business, bringing refreshment and sociability to millions of people all over the world who enjoy our drinks. We do business in a way that improves livelihoods and helps build communities. We are passionate about brewing and have a long tradition of craftsmanship, making superb beer from high quality natural ingredients.

We are recruiting to fill the position below:

Job Position: Insight Marketing Manager
Reference Number: INS1
Job Location: Lagos
Work Level: Management
Type: Permanent
EE Position: No

Key roles and responsibilities

• Champions the consumer in the development brands strategy to ensure choices reflect all markets insights
• Leads, guides and implements the research plan to reflect the brand strategy, together with the efficient allocation of marketing research resources across markets
• Maximizes the efficiency and effectiveness of all market research projects and other information sources. Including full integration of platform research e.g. segmentation into marketing and business routines
• Translates analytics, trends, tracker information and other research findings into meaningful insights, recommendations, and business implications to aid decision making and influence strategic direction
• Manages expectations about project execution; educates BU brand teams on how the research can and can’t be used
• Manages agency relationships to ensure delivery of high quality research results, prioritizing speed, agility and cost efficiency
• Identify opportunities and risks within the brand portfolio, markets, consumers and shoppers; and use above-brand insights to guide strategic thinking forward
• Work with the Africa Zone Insights team to leverage best practice; and to help execute Zone-led research projects on Regional Brands, Innovation and above-market projects, from time-to-time

Requirements

• Self-starter with strong communication skills and proven ability to influence decisions at top levels of an organisation
• At least 5 years marketing/ research experience – ideally with experience within FMCG
• Experience across all core research and analytical techniques and brand strategy development
• Commercially astute with proven ability to proactively convert research and insight into tangible business value
• Degree in Business, Marketing etc.
• Strategic thinker
• Ability to handle complex situations under pressure
• Clear, concise communicator

Salary
Market Related.