Digital Marketing Manager Job at Allen Professional Services

Allen Professional Services - Our client, a fast food chain based in the Southeast region with head office in Owerri, Imo State, is recruiting suitable candidates to fill the position below:

Job Position: Digital Marketing Manager

Job Location: Owerri, Imo
Employment Type: Part-time

Description

• The Digital Marketing Manager oversees the development and implementation of comprehensive digital marketing strategies, campaigns, and initiatives.
• He oversees the development and implementation of both direct and mass marketing programmes.
• He provides actionable insights and market intelligence to grow the company’s sales and revenues.

Responsibilities

• Establish and implement monthly, quarterly, and annual marketing and sales budgets.
• Develop and implement digital and offline marketing initiatives, advertising campaigns, and promotional activities.
• Develop and track web and online platform usage metrics and indicators.
• Build customer relationship management and email databases.
• Conduct programs for the generation of customer feedback and insights.
• Conduct market research for identification of opportunities for event catering.
• Conduct research for opportunities at higher institutions’ matriculations, convocations, and student week activities for temporary sales points.
• Liaise with stakeholders and potential clients to promote brand image.
• Work closely with the operations and outlet teams to ensure alignment of marketing and sales goals and activities
• Measure the performance of all marketing programs and communicate results to management.

Qualifications

• Bachelor's Degree in Marketing, Communication, Business Administration, or related discipline.
• Minimum of 3 years of experience in an executive position.
• Highly experienced in marketing digital products and services.
• Strong design and analytical skills
• Strong social media marketing skills.
• Strong managerial skills with a proven track record in delivering targets.
• Strong verbal and written communication skills.

Method of Application
Interested and qualified candidates should send their recent CV to: recruitmentservices@allen.ng using the Job Position as the subject of the email.