Lead, Sales & Marketing

Lead, Marketing/Sales

A startup in the tech-led regulatory/legislation space is looking for an experienced and qualified candidate to fill this position. The candidate should have 6-8 years total experience in a tech-focused or tech-related company.
• Minimum Qualification: BSc
• Experience Level: Management level
• Experience Length: 5-7 years

Job Description/Requirements
Responsibilities
A. Branding
• Ensuring that there’s a standardized and recognizable logo
• Ensuring that ToNote has brand guidelines and that anyone working on creatives internally and externally adheres to them (the colors, logo placement, brand tone).
• Controlling when, how and where ToNote merchandise is deployed.
• Defining and managing the brand communication strategy using a variety of media
• Owning the development and messaging of the brand narrative
• Establishing and maintaining brand budgets
• Creating, executing, and managing marketing programs and campaigns
• Staying current on market trends and competitive activity

B. Strategy
• Defining ToNote marketing and sales strategy
• Defining ToNote marketing and sales budget and expenditure (budget allocation and spend)

C. Corporate Communication
• Controlling the narrative and ensuring there’s consistency in brand tone in internal and external communications.
• Developing and implementing marketing and communications campaigns and strategies and monitor their success
• Defining KPIs for each communications channel which will indicate a campaign's level of success
• Determining strategic communications campaigns that will help further organizational goals
• Creating internal communications protocols and initiatives that will foster employee morale
• Overseeing the creation of marketing and communications collateral to ensure that it is consistent with the organization's brand, including white papers, website copy, and more
• Writing and delivering internal newsletter on a monthly basis
• Representing the organization at events and press conferences
• Reaching out to influencers, media and beyond in order to arrange story placement on a national and global level

D. Digital Marketing
• Collaborating with internal teams to create landing pages and optimize user experience.
• Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designing, building, and maintaining ToNote social media presence.
• Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
• Identifying trends and insights and optimizing spend and performance based on the insights.
• Brainstorming new and creative growth strategies through digital marketing.
• Planning, executing, and measuring experiments and conversion tests.
• Utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identifying critical conversion points and drop-off points and optimizing user funnels.
• Collaborating with agencies and other vendor partners.
• Evaluating emerging technologies.

E. PR
• Commissioning or undertaking relevant market research
• Planning publicity strategies and campaigns
• Writing and producing presentations and press releases
• Dealing with inquiries from the public, the press, and related organizations
• Organising and attending promotional events such as press conferences, open days, exhibitions, tours, and visits
• Speaking publicly at interviews, press conferences, and presentations
• Providing management and investors with information about new promotional opportunities and current PR campaigns progress.
• analyzing media coverage
• Liaising with investors, managerial and journalistic staff about budgets, timescales, and objectives

F. Sales
• Direct marketing of the company’s products.
• Helping determine pricing schedules for quotes, promotions, and negotiations.
• Generating leads.
• Preparing and submitting sales contracts for orders.
• Visiting clients and potential clients to evaluate needs or promote products and services.
• Giving sales presentations to a range of prospective clients.
• Negotiating all contracts with prospective clients.
• Answering client questions about credit terms, products, prices, and availability.
• Coordinating sales efforts with marketing programs.
• Obtaining deposits and balance of payment from clients.
• Maintaining client records.
• Preparing weekly and monthly reports.
• Meeting or exceeding sales goals.

Requirements
• Proven experience in marketing management or team lead role
• Experience in a sales-related role
• Track record of successful campaigns
• Track record of managing 3rd parties
• Digital Marketing knowledge and experience
• Content creation knowledge and experience
• Accomplished verbal and written communication skills.
• Understanding of business functions
• Working knowledge of Tech infrastructure
• Outstanding organizational and leadership abilities
• Excellent interpersonal and public speaking skills
• Aptitude in decision-making and problem-solving
• BSc/BA in Marketing or relevant field; MSc/MBA is a bonus
• Experience in strategic planning and execution.
• Knowledge of contracting, negotiating, and change management.
• Knowledge of structuring sales quota goals and revenue expectations.
• Experience in planning marketing strategies, advertising campaigns, and
successful public relations efforts.
• Ability to motivate teams to produce quality materials within tight
timeframes and simultaneously manage several projects. Ability to
participate in and facilitate group meetings.
• Work requires a willingness to work a flexible schedule.