Marketer Job in Abuja

We are a leading Nigerian paint manufacturing company dedicated to producing high-quality, durable, and affordable paint products for residential, commercial, and contractor markets. Built to address the demand for reliable and aesthetically superior coating solutions, Touchstone Paints combines innovative formulations with exceptional coverage and finish. The organisation’s mission is to deliver eco-friendly, premium paints that enhance spaces while reinforcing long-lasting protection. Its values center on excellence, innovation, and customer satisfaction.

We are recruiting to fill the position below:

Job Position: Marketer
Job Location: Abuja
Employment Type: Full-time

Role Overview

• We are seeking a proactive and field-oriented Marketer to join the Touchstone Paints team.
• The successful candidate will drive market penetration and brand visibility through direct market mapping, site visits, distributor engagement, and on-ground promotional activities.
• This role is ideal for a candidate who thrives in the field, understands trade marketing as well as digital marketing, and can convert market insights into measurable sales opportunities.

Key Responsibilities

• Conduct market mapping to identify paint dealers, distributors, contractors, construction sites, and retail outlets within assigned territories.
• Visit markets, shops, construction sites, and project locations to promote Touchstone Paints products and build strong trade relationships.
• Onboard new dealers, retailers, and applicators while maintaining existing relationships.
• Gather real-time market intelligence on pricing, competitor activity, customer preferences, and product demand.
• Support product launches, in-market activations, and promotional campaigns.
• Support the digital marketing team to manage and grow brand presence across digital channels, ensuring consistent messaging and visual identity.
• Collaborate with cross-functional teams to align marketing initiatives with organisational goals.
• Develop and implement comprehensive marketing plans aligned with business objectives.
• Create engaging marketing content, including product collateral, presentations, promotional materials, and press releases.
• Conduct market research and competitive analysis to identify customer needs, trends, and opportunities.
• Track and report on marketing performance metrics, providing insights and recommendations to optimize results.
• Manage marketing budgets and ensure cost-effective deployment of resources.

Qualifications

• Bachelor’s Degree or HND from a recognized tertiary institutions (preferably in Marketing, Business Administration, Communications, or related field.)
• Experience in field marketing, trade marketing, or market development, preferably within FMCG, building materials, or manufacturing sectors. sectors is an added advantage
• Strong understanding of open markets, distributor networks, and route-to-market strategies.
• Demonstrate understanding of digital marketing tools, analytics platforms (Google Analytics, social insights), and CRM systems.
• Basic reporting and data capture skills (MS Excel, Google Forms, CRM tools).
• Excellent interpersonal and negotiation skills.
• Excellent communication skills — written, verbal, and presentation.
• Ability to work independently and meet field targets.
• Ability to learn.