Marketing and Advertising Associate Officer Job at Tongston Entrepreneurship Holdings

Tongston is the leading multi-award-winning group with presence in Abuja, London, Singapore & NY that transforms people, organizations & governments into valuable, profitable & influential entities through entrepreneurial education, enterprise, finance and media. We do this through our 5 integrated businesses: Tongston Holdings | Tongston College | Tongston Institute | Tongston Ventures | Tongston Media. We have worked with hundreds of clients, and partner with leading organizations. Tongston is a frequently profiled multi-award-winning global education, media, finance and enterprise/business brand.

We are recruiting to fill the position below:

Job Position: Marketing and Advertising Associate Officer

Job Location: Abuja

Job Description

• The position involves organising and running advertising and marketing campaigns offline and on social media platforms (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Youtube) and website for the organization, Tongston and its clients.

Roles and Responsibilities

• Managing, developing and executing digital marketing campaigns on social media, SEO and affiliate marketing; and traditional media and offline marketing campaigns.
• Creating, scheduling and tracking content, including text posts, video and images for use on social media and the website
• Promoting products, services and content over social media, in a way that is consistent with Tongston’s brand and social media strategy.
• Managing the contact database and assisting with lead generation activities
• Organizing and attending marketing events to enhance Tongston’s influence and drive profitability
• Preparing content for the publication of marketing material and oversee distribution
• Support in the development of pricing strategies for products or services marketed to the target customers
• Tracking data and analysing the performance of social media campaigns to demonstrate return on investment and providing information for further marketing and business development efforts.
• Negotiating advertising contracts and securing sponsorships.
• Managing blog content creation, posting on Tongston social media platforms and wider dissemination across third party platforms.
• Collaborating with colleagues, external consultants and marketers’ to ensure brand consistency & awareness and effective marketing.
• Assisting with the design, negotiation and placement of billboards, traditional media ads, social media ads and email blasts.

Education & Experience

• B.Sc / BA in Communications, Marketing, Business, Journalism, New Media or Public Relations.
• Proven working experience in social media marketing or as a Digital Media Specialist.
• Familiarity with B2B and B2C advertising campaigns.
• Hands-on experience with web content management tools, like WordPress.
• Experience managing social media communities for brands, required.
• Experience executing email and social media outreach and marketing campaigns to targeted audience segments, required.
• Established relationships with traditional media houses (TV, Newspaper and Radio) locally and internally is required
• Proficiency in key applications (MS Office: Outlook, Word, Excel, PowerPoint; Corel Draw, Adobe Systems; Skydrive, DropBox, Google Docs, and any other required applications).
• Excellent knowledge of MS Office and marketing software (e.g. CRM).
• Adequate knowledge of web design, web development, CRO, Google Analytics and SEO.
• Solid knowledge of market research techniques; social media and web analytics.

Skills:

• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Well-developed communication and business writing skills.
• Strong stakeholder, project and time management skills.
• Detail and customer oriented with good multitasking and organisational ability.