Marketing Executive Job at Zido

Zido is solving the inefficiencies in Africa’s metropolitan transport and logistics industries. End-to-end intra/inter-city operations to help drivers, transporters, commuters, online retailers, package owners and recipients achieve an efficient framework for transport and logistics.

We are recruiting to fill the position below:

Job Position: Marketing Executive

Job Location: Lagos

Responsibilities

• Develop strategies and tactics to boost the company’s reputation and drive qualified traffic.
• Sourcing for clients and transporters (truckers).
• Deploy successful marketing campaigns from ideation to execution.
• Articulate product and service offerings and key benefits.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Market through various channels and segment databases working with large data sets.
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
• Conducting market research to find answers about consumer requirements, habits and trends.
• Develop new marketing strategies and campaigns based on detailed analysis of market forces.
• Develop, establish and maintain marketing strategies to meet organizational objectives.
• Ensure customer financing needs are met effectively with high levels of customer satisfaction.
• Field sales of credit products.
• Achieve assigned targets.
• Document and maintain records of marketing activities.

Requirements

• B.Sc / HND with a preference in marketing or a related discipline.
• Minimum of 3 years of professional marketing experience.
• Prior experience working as a Marketing Executive in a credit, loan or similar institution. Knowledge of the transport and logistics industry will be an added advantage.
• Sound knowledge of Microfinance services, procedures, laws and regulations
• Knowledge of micro, small and medium enterprise market.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Sound Credit analysis and credit assessment skills.
• Creative thinker, excellent listener and communicator.
• Ability to work under pressure and meet deadlines.

Method of Application
Interested and qualified candidates should send their CV to: hr@zido.co using the Job Title and preferred location as the subject of the mail.