Marketing Manager

Hamilton Lloyd and Associates - Our client, a Quick Service Outlet chain with over 25 years of experience in providing rich pastries, Nigerian and continental dishes for the family.  

Due to internal expansion; they are looking to hire a highly tenacious candidates for the position below:

Job Title: Marketing Manager

Location: Lagos

Job Summary

• The Marketing Manager is responsible for the planning, direction, implementation and evaluation of marketing programs and strategies.
• Specifically supporting business strategies and projects including but not limited to sales growth, market penetration, customer retention, quality, image, improved profit margins and improved market share.

Job Responsibilities

• Responsible for managing a comprehensive marketing strategy (with tactical outcomes and timelines).
• Develops and manages systematic approach to implement and track marketing projects for region and corporate team.
• Focus groups, surveying, facility mapping, trend development, and competitive pricing analysis.
• Frequent client interaction reporting project status, planning innovation and presenting new ideas.
• Ensures necessary training and support are provided to the team and that brand standards are fully executed at all identified points of service, resulting in brand consistency.
• Supports front line management with administration of marketing training and development programs for employees.
• Assist in Safety communications.
• Investigates market trends; communicates results as they relate to the consumer, client, and region and/or designated accounts.
• Provides innovation in reporting and alternative market facing materials.
• Fosters long-term learning and development well organized, strong process management/organization skills and detail oriented.

Main Specifications

• Education: Bachelor's Degree in Marketing, Business Administration or a related field.
• Experience: Minimum 6-8 years of marketing or related experience within the food and beverage, quick service restaurant, or consumer products industries.

Required Skills and Abilities:

• Demonstrated ability to evaluate data, trends and consumer preferences and translate that into innovative concepts and solutions.
• A proven ability to increase sales and measure the impact/ROI on implementation of programs.
• Must be comfortable working in a client environment and having demonstrated the ability to communicate recommendations and solutions.
• A creative mind with “out-of-the-box” thinking skills is strongly desired.
• Digital marketing experience preferred.
• Ability to present ideas and influence others without authority, and have strong communication skills; interacting with clients, vendors and corporate leadership.