Marketing / Sales Manager Job at Masruq Investment Limited

Masruq Investment Limited is a leading agribusiness company based in Nigeria that was founded on January 22nd, 2015. Our primary emphasis is on the processing and production of high-quality agricultural products, particularly beans and other staple crops. Masruq is committed to bringing you the best products possible, made from locally sourced and responsibly grown ingredients. Our cutting-edge processing facility enables us to produce a diverse range of products such as peeled beans, bean flour, yam flour, plantain flour, chilli powder, and other spices.

We take great pride in our commitment to quality, and our products are manufactured using stringent quality control procedures to ensure that you only receive the best. We are committed to providing you with the highest quality products at competitive prices, whether you are a wholesaler, retailer, or consumer. Masruq believes in long-term relationships with our customers and partners. Our team consists of experienced professionals who are committed to providing you with the best service possible and ensuring that you are completely satisfied with your experience with us.

We are recruiting to fill the position below:

Job Position: Marketing / Sales Manager

Job Locations: Bwari, Dutse & Kubwa - Abuja (FCT)
Employment Type: Full-time
Department: Sales & Marketing
Reports to: General Manager / Managing Director

Job Summary

• The Marketing & Sales Manager will be responsible for developing and executing strategic marketing and sales plans to grow the company’s market share, increase brand visibility, and drive revenue.
• The role requires deep knowledge of the food industry, market trends, customer behavior, and strong leadership skills to manage a team and meet business targets.

Key Responsibilities
Sales Functions:

• Develop and implement effective sales strategies to achieve sales targets.
• Identify new markets and customer segments for the company’s food products.
• Build and maintain strong relationships with distributors, wholesalers, retailers, and key customers.
• Conduct regular market visits and oversee field sales activities to monitor performance and ensure market penetration.
• Negotiate and close business deals, pricing, and terms of sales agreements.
• Analyze sales performance metrics and provide detailed sales reports to management.

Marketing Functions:

• Design and execute marketing campaigns to promote products and increase brand awareness.
• Manage online and offline marketing activities including social media, advertising, product launches, and events.
• Conduct market research to identify consumer needs, preferences, and trends.
• Develop pricing strategies and promotional programs to drive product demand.
• Collaborate with product development and production teams to align product offerings with market demand.
• Monitor competitors’ marketing and sales activities to maintain a competitive edge.

Team Management:

• Lead and motivate the sales and marketing team to meet departmental goals.
• Conduct training and mentoring to improve team performance.
• Set sales targets, assign responsibilities, and track team progress.

Performance Indicators

• Monthly and annual sales target achievement
• Growth in market share
• ROI on marketing campaigns
• Customer acquisition and retention rates
• Distribution expansion

Key Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of experience in sales and marketing, preferably in the food processing or FMCG industry.
• Proven track record of meeting or exceeding sales targets.
• Strong understanding of local and regional market dynamics in the food industry.
• Excellent communication, negotiation, and leadership skills.
• Proficient in Microsoft Office and CRM software.
• Ability to travel as required.

Method of Application
Interested and qualified candidates should send their CV and Cover Letter in PDF only to: mmc.hr.recruits@gmail.com using the Job Position as the subject of the mail.