Retail Development Manager Job at Brand Concept Stores Limited

Brand Concept Stores Limited is a (Alcohol) Beverage distribution company, focused on brands catering to small retailers / traditional trade stores in Nigeria. Our product portfolio includes wines, spirits and alcoholic beverages.

We are recruiting to fill the position below:

Job Position: Retail Development Manager

Job Location: Lagos
Employment Type: Full-time

Key Responsibilities


  • Develop and execute mass retail coverage strategy that aligns with overall corporate goals.
  • Develop the retail outlet database, analyze and develop outlet coverage plans
  • Lead and manage retail sales team in Lagos region with a possibility of expansion to other regions in Nigeria.
  • Oversee Retail sales reps and develop efficient retail outlet coverage plan.
  • Do Field accompaniment with the Sales Reps in order to develop the routes and activate the outlets to stock and sell our products.
  • Use the data and dashboard to critically analyse Rep performance leading to performance improvements..
  • Coordinate with stakeholders to ensure smooth outlet coverage operation.
  • Drive trade marketing and promotional campaigns to support the sales and growth of retail/merchant network.
  • Ability to use insights to refine assortments and pricing

Key Performance Indicators

  • Retail outlet coverage within the stipulated time-line
  • Training and development of the Sales Reps
  • Team Productivity and performance metrics

Required Skills & Qualifications

  • Bachelor’s degree in Business, Sales, Marketing, or related field
  • 8+ years of experience in Retail distribution in FMCG company with proven track record of developing the mass retail channel in the Lagos region
  • Strong leadership skills with hands-on past experience of doing such job,
  • Excellent analytical and commercial negotiation abilities.
  • Operational mindset with ability to execute strategy on the ground.
  • Strong stakeholder management and communication skills.

Method of Application 
Interested and qualified candidates should send their CV to: sandra.o@oda.com.ng using the Job Position as the subject of the email.