Social Media Administrator/Specialist

Flarelink Consultancy Limited is recruiting to fill the position below:

Job Position: Social Media Administrator/Specialist
Job Location: Oyo

Job Description

• Manage social media marketing campaigns and day-to-day activities including: develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content (images, video and written).
• creates and executes social media campaigns to promote the brand.
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, company blog, Instagram and YouTube etc.).
• Design, create and manage promotions and Social ad campaigns.
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Conducts research to see what competitors are doing and to learn popular trends to incorporate into the strategy.
• Administrate the creation and publishing of relevant, original, high-quality content.
• Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).
• Create a regular publishing schedule.
• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
• Promote content through social advertising.
• To improve the following common business weakness:
  • Insufficient website traffic and/or scant visitors
  • Weak brand awareness
  • Declining customer retention
  • Poor online reputation
  • Slow sales
• To ensure customer satisfaction, respond to complaints, questions and comments left on the company’s social media pages in a timely and appropriate manner.
• Continuously monitors site analytics to see what types of content followers respond to the most and adjusts the strategy accordingly.