Social Media Manager & Content Creator Executive Job at ReelFruit

ReelFruit, founded in 2012, is the market leader in the healthy snack category, pioneering the introduction of healthy dried fruit as a snack in the Nigerian market. The company was founded on a mission to build a scalable agribusiness to add value to the local fruit value chain, produced, package and distribute locally made snacks that could sit on any shelf in the world!

We are recruiting to fill the position below:

Job Position: Social Media Manager & Content Creator Executive

Job Location: Yaba, Lagos
Employment Type: Full-time

Job Summary

• The Social Media Manager & Content Creator Executive will be responsible for managing the organization’s social media presence, developing and executing content plans, and creating high-quality digital content.
• The role requires strong copywriting skills, analytical capability, and hands-on experience in video content creation to support brand visibility and engagement.

Duties and Responsibilities
Social Media Management & Execution:

• Manage and maintain the company’s social media platforms in line with brand objectives and guidelines.
• Plan, schedule, and publish content across all assigned platforms.
• Monitors comments, messages, and mentions, ensuring timely and professional engagement.
• Ensure brand tone, visual identity, and messaging are consistently applied across all social media outputs.

Content Planning & Creation:

• Develop and manage a structured content calendar aligned with campaigns, product launches, and key marketing activities.
• Create engaging social media content, with a strong focus on short-form video content (Reels, TikTok, Shorts).
• Write clear, compelling, and brand-aligned copy for captions, hooks, and calls-to-action.
• Work closely with internal teams or external partners to deliver content requirements where necessary.

Analytics & Performance Reporting:

• Track and analyze social media performance using platform insights and analytics tools.
• Prepare periodic performance reports highlighting engagement, reach, growth, and key insights.
• Use data and insights to recommend improvements to content strategy and execution.

Administrative & Team Support:

• Maintain an organized digital content calendar, deadlines, and posting schedules.
• Manage documentation related to content plans, approvals, and reports.
• Support the Brand and Marketing team on digital campaigns, launches, and other brand initiatives as required.
• Provide general support to the Brand Manager on assigned digital and content-related tasks.

Educational Qualifications, Experience & Requirements

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related field.
• Minimum of 2 years of experience in social media management or digital content roles.
• Strong written communication and copywriting skills.
• Demonstrated experience in video content creation and editing.
• Ability to analyze social media metrics and report performance.
• Strong organizational and time-management skills.
• Ability to think creatively and respond swiftly in dynamic situations; proactive and open-minded.