Bakery Marketer Job at Larry Bakery
Larry Bakery is into the trade of Bread and Patry.
We are recruiting to fill the position below:
Job Position: Bakery Marketer
Job Location: Owode Onirin, Lagos
Employment Type: Full-time
Job Summary
- The Bakery Marketer is responsible for promoting and driving sales for a bakery, building relationships with customers, and increasing brand visibility.
- This role involves developing and implementing marketing strategies, managing social media presence, conducting customer outreach, and coordinating promotional events.
- The ideal candidate is highly motivated, creative, and knowledgeable about the local market, with a passion for baking and customer engagement.
Key Responsibilities
Market Research and Strategy:
- Conduct market research to understand customer preferences, competition, and current trends.
- Develop effective marketing strategies tailored to the Lagos market.
- Identify target audiences and analyze their buying behavior to guide campaigns.
Brand Promotion and Awareness:
- Increase brand visibility through digital and traditional marketing methods.
- Collaborate with graphic designers to create appealing promotional materials.
- Develop content for social media, including product photos, customer testimonials, and engaging posts.
- Manage the bakery’s social media accounts (e.g., Instagram, Facebook, Twitter) to grow followers and customer engagement.
Sales and Customer Engagement:
- Actively promote bakery products through direct and digital sales channels.
- Build and maintain relationships with new and existing customers.
- Collaborate with local stores, restaurants, and cafes to promote bakery products.
- Handle customer inquiries, feedback, and complaints professionally to enhance customer satisfaction and retention.
Event Planning and Execution:
- Organize and participate in promotional events, fairs, and local markets to showcase products.
- Coordinate product samplings, tastings, and demonstrations to attract new customers.
- Build partnerships with local event organizers and vendors to promote the brand.
Performance Tracking and Reporting:
- Track and analyze the effectiveness of marketing campaigns, adjusting strategies as needed.
- Prepare regular reports on sales performance, customer engagement, and marketing impact.
- Set and monitor sales targets and develop strategies to meet or exceed them.
Inventory and Product Management:
- Coordinate with the bakery team to ensure product availability and quality for promotional activities.
- Work with the production team to align promotional campaigns with production schedules.
Qualifications
- Bachelor’s Degree in Marketing, Business, or a related field (or equivalent experience).
- Proven experience in marketing or sales, preferably in the food and beverage industry.
- Familiarity with the Lagos market and customer base is highly desirable.
- Proficiency in social media marketing and digital advertising.
- Strong communication, interpersonal, and negotiation skills.
- Creative, organized, and detail-oriented, with the ability to work independently.
Key Skills:
- Digital marketing and social media management.
- Sales and customer relationship management.
- Event planning and coordination.
- Basic graphic design skills (preferred).
- Strong analytical skills for campaign tracking and improvement.
Salary
N60,000 monthly.
Method of Application
Interested and qualified candidates should send their CV to: bolaglobal74@gmail.com using the Job Position as the subject of the mail.
Note: You must reside close to owode onirin.
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