Bakery Marketer Job at Larry Bakery

Larry Bakery is into the trade of Bread and Patry.

We are recruiting to fill the position below:

Job Position: Bakery Marketer

Job Location: Owode Onirin, Lagos
Employment Type: Full-time

Job Summary


  • The Bakery Marketer is responsible for promoting and driving sales for a bakery, building relationships with customers, and increasing brand visibility.
  • This role involves developing and implementing marketing strategies, managing social media presence, conducting customer outreach, and coordinating promotional events.
  • The ideal candidate is highly motivated, creative, and knowledgeable about the local market, with a passion for baking and customer engagement.

Key Responsibilities
Market Research and Strategy:

  • Conduct market research to understand customer preferences, competition, and current trends.
  • Develop effective marketing strategies tailored to the Lagos market.
  • Identify target audiences and analyze their buying behavior to guide campaigns.

Brand Promotion and Awareness:

  • Increase brand visibility through digital and traditional marketing methods.
  • Collaborate with graphic designers to create appealing promotional materials.
  • Develop content for social media, including product photos, customer testimonials, and engaging posts.
  • Manage the bakery’s social media accounts (e.g., Instagram, Facebook, Twitter) to grow followers and customer engagement.

Sales and Customer Engagement:

  • Actively promote bakery products through direct and digital sales channels.
  • Build and maintain relationships with new and existing customers.
  • Collaborate with local stores, restaurants, and cafes to promote bakery products.
  • Handle customer inquiries, feedback, and complaints professionally to enhance customer satisfaction and retention.

Event Planning and Execution:

  • Organize and participate in promotional events, fairs, and local markets to showcase products.
  • Coordinate product samplings, tastings, and demonstrations to attract new customers.
  • Build partnerships with local event organizers and vendors to promote the brand.

Performance Tracking and Reporting:

  • Track and analyze the effectiveness of marketing campaigns, adjusting strategies as needed.
  • Prepare regular reports on sales performance, customer engagement, and marketing impact.
  • Set and monitor sales targets and develop strategies to meet or exceed them.

Inventory and Product Management:

  • Coordinate with the bakery team to ensure product availability and quality for promotional activities.
  • Work with the production team to align promotional campaigns with production schedules.

Qualifications

  • Bachelor’s Degree in Marketing, Business, or a related field (or equivalent experience).
  • Proven experience in marketing or sales, preferably in the food and beverage industry.
  • Familiarity with the Lagos market and customer base is highly desirable.
  • Proficiency in social media marketing and digital advertising.
  • Strong communication, interpersonal, and negotiation skills.
  • Creative, organized, and detail-oriented, with the ability to work independently.

Key Skills:

  • Digital marketing and social media management.
  • Sales and customer relationship management.
  • Event planning and coordination.
  • Basic graphic design skills (preferred).
  • Strong analytical skills for campaign tracking and improvement.

Salary
N60,000 monthly.

Method of Application
Interested and qualified candidates should send their CV to: bolaglobal74@gmail.com using the Job Position as the subject of the mail.

Note: You must reside close to owode onirin.