Business Development Executive Job at Acouns Laboratory and Diagnostic Centre

Acouns Laboratory and Diagnostic Centre is a molecular diagnostic centre in Ajah, Lekki, Lagos State, Nigeria aimed at providing quality and dependable patient test results in order to improve patient outcomes and quality of life.

We are recruiting to fill the position below:

Job Position: Business Development Executive

Job Location: Lagos
Employment Type: Full-time

Job Summary

• Acouns Laboratory seeks a highly motivated and creative Business Development Executive (BDE) to drive market expansion, enhance brand visibility, and secure profitable, long-term partnerships.
• This role is a critical blend of strategic marketing, sales execution, and team supervision, focusing on generating revenue by promoting Acouns Laboratory's comprehensive diagnostic and specialized services to diverse stakeholders.

Key Responsibilities
Strategic Marketing & Campaign Development:

• Responsible for developing and executing unique sales campaign ideas to strategically market Acouns Laboratory services and overall improve brand identity and public perception.
• Conduct in-depth market research to compute target audience demographics, competitor analysis, and identify low-hanging, profitable partnership opportunities with potential clients and stakeholders.
• Review previously successful marketing campaigns, working as part of the team to set goals, define deadlines, and make necessary adjustments throughout active campaigns to achieve better consumer engagement and ROI.
• Supervise the activities of the branding team (including Graphics Designer and Digital Marketer), ensuring the facility is professionally represented across all social media and digital platforms through engaging and value-driven content.

Client Acquisition & Stakeholder Management:

• Drive the acquisition and onboarding of new clients, including doctors, pharmacies, corporate Human Resources departments (for pre-employment screenings), and other commercial entities.
• Woo doctors and key personnel of major hospitals and healthcare facilities by presenting the quality, reliability, and affordability of Acouns Laboratory services.
• Proactively pursue partnerships with primary, secondary, and tertiary healthcare facilities to expand the laboratory's referral network.
• Act as the primary liaison for the dissemination of information and stakeholder management. Conduct regular visits to prospective clients, active clients, and other key stakeholders to maintain engagement.
• Seek and secure collaborations with Non-Governmental Organizations (NGOs) engaged in health awareness campaigns (e.g., Breast Cancer, HIV/AIDS, HBV), leveraging these partnerships to increase service reach.
• Sensitize religious bodies and community groups on the importance of routine and annual medical checkups, including pre-marital screening, to boost peaceful and healthy living.

Relationship Management & Administration:

• Build and maintain long-lasting relationships with major stakeholders that guarantee continuous patronage and establish a quality feedback mechanism for continuous service improvement and scaling.
• Design and provide Service Level Agreements (SLAs) that clearly define the scope of services and obligations Acouns Laboratory has with respective clients, ensuring clarity and guaranteeing a long-term business relationship.
• Build a robust Customer Information Sheet (CIS) or database of prospective, active, and non-active clients to enable targeted marketing efforts and effective client relationship management.

Qualifications and Experience

• Bachelor's degree in Business Administration, Marketing, Medical Laboratory Science, or a related field.
• Minimum of 2-4 years of progressive experience in business development, sales, or marketing, preferably within the medical diagnostics, laboratory services, or healthcare industry.
• Demonstrated experience in market research, digital marketing oversight, and developing unique sales/marketing campaigns.
• Exceptional relationship-building, negotiation, presentation, and team supervision skills.
• Proficiency in Microsoft Office Suite and experience using Customer Relationship Management (CRM) tools.

Skills and Competencies:

• Excellent verbal and written communication, negotiation, and presentation skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and experience using CRM software.
• Demonstrated ability to strategically secure new business accounts and manage a complete sales cycle from prospecting to closing.
• Strong understanding of clinical laboratory testing processes, quality assurance, and the competitive landscape in medical diagnostics and strong drive to meet and exceed targets.
• Ability to identify and capitalize on market opportunities.
• Exceptional relationship-building skills across various levels of client organizations. High level of professionalism, maturity, and discretion when handling confidential and sensitive matters.
• Ability to work independently and manage a territory effectively.

What We Offer

• Salary: N150,000 - N250,000 Monthly.
• Opportunity to work in a growing, multi-sectoral organization.
• Exposure to modern healthcare technologies.
• Supportive and innovative work environment.
• Competitive remuneration and benefits package.

Method of Application
Interested and qualified candidates should send their CV and Cover Letter to: workforce.sm@247kpg.com using the Job Position as the subject of your mail.

Note: Applications will be reviewed on a rolling basis until positions are filled.