Business Development Manager (B2C2B) Job at Cashigo International

Cashigo International, a new internet finance company in Lagos State is looking to fill the full-time services of the position below:

Job Position: Business Development Manager (B2C2B)
Job Location: Lagos

Job Description

• Develop and execute Company’s B2C marketing strategy
• Build a 3-year financial plan that drives individual customer growth and profitability
• Oversee the end-to-end execution of integrated B2C marketing campaigns, focused on driving customer acquisition, engagement, and retention via multi-channel marketing, including Email, Onsite, Internet Marketing, Social, and more
• Establish goals for the growth of B2C Marketing; adjust and evolve programs over time to meet these goals
• Audit existing tools and systems and present assessment of any gaps in technology stack and/or data needed to drive B2C performance and scale
• Identify the Company’s most profitable customer segments and map back to marketing campaigns and cost
• Work closely with the cross-functional teams on budget and planning
• Build a robust channel testing strategy that allows for continual learning and optimization of channel mix.

Qualifications and Education Requirements

• Master's degree preferably in Marketing, PR and Communication or Business Administration
• At least 3 years of previous experience in B2C digital marketing with ability to manage a meaningful budget, revenue numbers and team
• Understanding of both B2B and B2C business models - experience with a B2C2B strategy is a plus
• Strong spoken and written English skills
• Strong understanding of effective PR and Marketing Communications
• An ability to lead and inspire marketing team
• Ability to identify, hire, manage, and retain key talent as you build out a B2C-focused team.

Method of Application
Interested and qualified candidates should send their CV and Cover Letter using the advertised "Job Title" as the subject of their email to: moonshine8789@gmail.com