Content & Engagement Manager Job at Total Data Limited

Total Data Limited is a management consultancy firm specializing in the provision of Human Resources and Manpower solutions to its’ clients across Nigeria. We focus on providing additional and exceptional services through value added, and end-to-end HR services to our clients; helping them maximize and build operational efficiency.

We are recruiting to fill the position below:

Job Position: Content & Engagement Manager

Job Location: Lagos
Employment Type: Full-time

Role Summary

• We are seeking a skilled and innovative Content & Engagement Manager to strengthen TDL’s digital footprint, engage professional audiences, and drive measurable growth through strategic online campaigns. 
• This role is responsible for developing and executing end-to-end strategies, creating compelling content, and analyzing performance to elevate our brand presence across digital platforms.

Key Responsibilities
Strategy & Planning:

• Design and execute a comprehensive digital and social media strategy aligned with TDL’s goals.
• Define target audiences, set measurable KPIs, and develop campaign roadmaps.

Content Development & Management:

• Create, curate, and schedule high-quality content (posts, videos, graphics, articles) across platforms such as LinkedIn, Instagram, X (formerly Twitter), and Facebook.
• Ensure consistency in brand tone, messaging, and visual identity.

Campaign Execution & Performance Tracking:

• Plan and manage paid digital campaigns, including social media and Google Ads.
• Track key metrics (reach, engagement, conversions, etc.) and generate insights-driven reports.

Community Engagement:

• Manage interactions, foster online conversations, and coordinate digital promotions to build audience loyalty.

Collaboration & Innovation:

• Work closely with HR and the Commercial team to ensure aligned messaging and smooth campaign rollouts.
• Stay updated on industry trends, tools, and innovations to maintain a competitive edge.

Requirements

• Minimum of 2 years of hands-on experience in social media management and digital marketing.
• Strong content creation abilities, including copywriting, basic design, and video editing.
• Proficiency with digital ad platforms (e.g., Meta Ads Manager, Google Ads) and analytics tools (e.g., Google Analytics).
• Excellent communication, organizational, and project management skills.
• Experience in HR, recruitment, or professional services is an added advantage.