Content Marketing Specialist Job at Gradely

Gradely is an edtech company providing personalized learning solutions to K–12 learners across the globe. We work primarily with parents and families in the diaspora (UK, USA, Canada), helping students achieve better academic outcomes through tailored instruction, data, and technology. Content is a core growth lever for us. This role exists to build a consistent, high-quality content engine that drives awareness, trust, leads, and long-term brand authority.

We are recruiting to fill the position below:

Job Position: Content Marketing Specialist

Job Location: Remote
Employment Type: Full-time
Reports to: Head of Marketing

Description

• The Content Marketing Specialist will own end-to-end content strategy and execution, ensuring that all content channels work together to support brand growth, lead generation, and customer education.
• This role is both strategic and hands-on. You will plan, create, optimize, publish, and measure content across multiple platforms

Key Responsibilities
Content Strategy & Planning:

• Develop and execute an overall content strategy aligned with marketing and business goals.
• Plan monthly and quarterly content calendars across key channels.
• Ensure consistency of brand voice, messaging, and positioning across all content.

Content Creation & Distribution:

• Create and manage high-quality written content, including blog posts, email newsletters, website content, and educational and thought-leadership content.
• Collaborate with designers or social media team members where needed to support content distribution.
• Repurpose long-form content into multiple formats to maximize reach.

SEO & Content Optimisation:

• Conduct keyword research and topic planning to support organic growth.
• Optimize blog and website content for search engines (on-page SEO).
• Monitor content performance and refine strategy based on traffic, rankings, and engagement.

Email Marketing & Nurturing:

• Own the planning and execution of email newsletters and campaigns.
• Ensure content supports lead nurturing, retention, and customer education.
• Track open rates, click-through rates, and engagement metrics.

Key Performance Indicators (KPIs)
This role will be evaluated primarily on:

• Content Output Consistency: Planned vs published content
• Organic Traffic Growth: Blog and website traffic trends
• SEO Performance: Keyword rankings and search visibility
• Email Engagement: Open and click-through rates
• Lead Generation: Content-supported lead generation.

Qualifications & Experience
Required:

• Interested candidates should possess a Bachelor’s Degree
• 3–5 years of experience in content marketing or growth marketing, with direct responsibility for lead generation or demand creation.
• Proven track record of using content to generate qualified leads.
• Experience building and executing content strategies that support sales funnels.
• Strong experience managing blog and website content as a lead acquisition channel.
• Hands-on experience with email marketing and lead nurture campaigns, including segmentation and performance analysis.
• Practical experience with keyword research, search mapping, and on-page SEO.
• Experience in edtech, SaaS, or digital services is a strong advantage.

Technical Tools & Skills:

• CMS platforms (e.g. WordPress)
• Email marketing tools
• SEO tools (e.g. Google Search Console, Ahrefs, SEMrush)
• Content planning and collaboration tools.

Compensation & Benefits

• Monthly Salary: ?300,000
• Performance-Based Bonuses: Linked to clearly defined lead generation outcomes.
• Health Insurance (HMO)
• Fully Remote Work
• Scope to grow into broader marketing leadership roles with strong performance.