CRM and Customer Retention Manager

About Midas Project

Creating a sustainable future in the educational and social enterprise sector entails meeting up with the challenges of a fast-changing and unpredictable globalized world through innovations. Midas Project is a next-generation technology development startup that focuses on driving innovation in education sector and helping to create, nurture and develop social enterprises.

It allows for sharing of African stories and a social support system, via its hub initiative. We are a community of social innovators leveraging technology to proffer solutions to societal problems.

Job Description: 
The CRM and Customer Retention Manager will be responsible for managing the organisation's CRM ensuring the company can make the most out of marketing opportunities it offers. 
 

Duties & Responsibilities:
- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty
- Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle
- Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities
- Working closely with all departments to ensure the CRM works effectively for all aspects of the company
- Overseeing direct communications with customers through the CRM
- Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
- Ensuring the database is segmented effectively for targeted marketing activities.
- Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
- Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products

Requirements & Qualifications: 
- A first degree with second class upper and above in a discipline relevant to the position

- Post-graduate certification will be a plus

- Extensive experience of direct and digital marketing ideally in a similar industry
- Strong background in customer acquisition, re-engagement and retention strategies
- Relevant degree in related field
- A Confident and articulate communicator capable of inspiring strong collaboration in an organization

- Professional certification is an added advantage

Added Advantage: 

- Young candidate with good research skill encouraged

- Experience in a consulting or investment banking field

- Good writing skills, communication and proficient with numbers

- Multi-country education or work experience with diversity in function

- Good communication and looks

- A Nigeria lover or neutral