Digital Content Creator and Social Media Manager Job at IJAT Technologies and Services
IJAT Technologies and Services is an ICT/IT and software firm that works with different large institute and businesses. IJAT also help in recruiting IT professionals for various industries it has partnered with. We are located In Ikeja, Lagos, Nigeria.
We are recruiting to fill the position below:
Job Position: Digital Content Creator and Social Media Manager
Job Location: Ikeja, Lagos
Employment Type: Full-time
Duties and Responsibilities
- Developing social media strategies with the aim of increasing brand awareness and customer engagement
- Analysing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams, outlining any necessary changes to the overall digital marketing plan
- Developing and overseeing competitions and campaigns to draw attention to our brand
- Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI)
- Monitoring and responding to customer feedback, comments and social media posts
- Creating captivating content for an organisation’s social media sites, which may include writing blogs, articles, posts and multimedia content
- Staying up-to-date with the latest social media trends and digital technologies
- Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
- Managing a social media team and guiding junior members
- Liaising with other departments and creatives to create a holistic and effective online marketing strategy
- Deep demonstrable knowledge of the following platforms and their integrated insight tools: Facebook, Instagram, Pinterest, TikTok, Twitter, and YouTube. And linkedIn and Discord a nice to have.
- Develop and implement social media strategies across multiple platforms that effectively meet the client’s marketing and business objectives.
- Setting KPIs, tracking performance and reporting, optimising content to continuously improve.
- Working with the wider OOB team on the strategic planning of multi channel social media campaigns, in line with wider marketing team tasks and objectives.
- Creating day to day content for clients using Canva or Sketch, as well as video editing.
- Plan and optimise engaging content calendars for each client, reviewing their effectiveness and identifying opportunities to drive deeper engagement with audiences.
- Setup and manage effective reporting processes on social media and campaign activity, whilst providing recommendations to meet objectives and KPIs.
- Upholding our clients’ tone of voice, messaging styles, and design guidelines across all communications to ensure content is on brand.
- Devising and managing influencer campaigns when required, proven experience with influencer engagement preferred.
- Develop and implement the brand’s paid and organic social media strategies with the aim of:
- Driving new traffic through our acquisition funnel
- Increasing brand awareness and engagement among existing and new audiences.
Requirements
- Candidates should possess OND / HND / B.Sc Degrees with 1+ years of relevant work experience.
Method of Application
Interested and qualified candidates should send their CV and Cover Letter to: cv@travelaider.com using the Job Position as the subject of the mail.
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