Digital Marketer Job at Tati Consults

Tati Consults specializes in providing bespoke HR consultancy services and solutions to SMEs across Nigeria. Our team has been carefully chosen to ensure we provide you with a complete HR Service, wealth of knowledge and sound advice, spanning all areas of HR and the end-to-end employee lifecycle.

We are recruiting to fill the position below:

Job Position: Digital Marketer

Job Location: Lagos

Role Overview

• As a Digital Marketer, you'll be responsible for developing and executing digital marketing strategies to promote our brand, drive engagement, and increase leads and sales.
• You'll leverage your expertise in digital channels and marketing tools to reach our target audience effectively.

Responsibilities

• Develop and implement digital marketing campaigns across various platforms, including social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising.
• Create compelling and engaging content for digital channels, including social media posts, blog articles, email newsletters, and website copy.
• Monitor and analyze key performance metrics, such as website traffic, conversion rates, and ROI, to measure the effectiveness of marketing campaigns and optimize strategies accordingly.
• Conduct market research and competitor analysis to identify trends, insights, and opportunities for growth.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to align digital marketing efforts with overall business objectives.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and recommend innovative strategies to drive results.

Requirements

• A Degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a strong track record of executing successful campaigns and driving results.
• Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, Google Analytics, and SEO tools.
• Excellent writing and editing skills, with the ability to create compelling and engaging content for digital channels.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Creative thinker with a passion for innovation and experimentation.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Detail-oriented with excellent organizational and time management skills.