Digital Marketer Job at TruQ

truQ (Techstars'22)) is a logistic tech company solving the inefficiencies and frustrations of third party logistics in Africa. truQ connects businesses with logistics needs to the closest vehicles in real-time and also provides these businesses with tech solutions to all of their complementary logistics problems. The goal is to become Africa's most preferred third party logistics solution provider.

We are recruiting to fill the position below:

Job Position: Digital Marketer

Job Location: Lagos
Employment Type: Full-time

Job Overview

• The Digital Marketer will be responsible for paid ads and email marketing to help us reach more customers, generate quality business leads and increase our brand awareness.

Key Responsibilities

• Identify target audience and grow our email list
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Develop and integrate content marketing strategies and keep up to date with current digital trends
• Establish detailed A/B testing process to test campaigns
• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Evaluate campaign analytics to improve campaign effectiveness
• Responsible for creating and implementing content strategy to make sure online objectives are met

Skills and Requirements

• Bachelor's Degree in Marketing or related field
• Minimum of 2 years experience in digital marketing/product marketing
• Previous experience as a product marketer is a plus but not mandatory.
• Excellent communication and presentation skills
• Excellent organizational and time management skills
• A proven track record of successful marketing campaigns
• Hand on experience with marketing budget and forecasting/reporting results
• Experience executing paid social media campaigns
• Knowledge of content management system
• Strategic thinker with great analytical skills
• In depth knowledge of the various paid marketing channels and technologies

What we offer

• Health insurance coverage
• Maternity & paternity leave
• 21 working days paid annual leave
• Flexible work culture, largely remote
• Compensation and commission package
• Exposure at a growing tech company with a clear career path, presence in other Nigerian cities and at least 8 African countries by 2025.

Why truQ?

• You will have the opportunity to work on a product with a real life market gap, working with other professionals who are not just fun but would help you step up your game too all under a really exciting work environment where fun is blended with great work and results.

Recruitment Process

• Assessment/Case study
• Call with People Ops team & Growth lead
• Call with the founders