Digital Marketing Executive Job at Eat 'N’ Go Limited

Eat 'N’ Go Limited is a restaurant group on a mission to become the premier food operator in Africa. So far, our growing family consists of three international brands, Domino's Pizza, Cold Stone Creamery & Pinkberry. Eat ‘N’ Go Limited officially started operation in August 2012 with the premier store at 4, Saka Tinubu Victoria Island, Lagos. Today, Eat N' Go has about 200 stores (outlets) across Nigeria and Kenya.

We are recruiting to fill the position below:

Job Position: Digital Marketing Executive
Job Location: Victoria Island, Lagos
Employment Type: Full-time

Responsibilities

• Develop, execute, and manage digital marketing campaigns
• Oversee all digital media/social media strategy
• Responsible for maintaining ROI across all digital channels month-over-month
• Create engaging content continuously and showcase offline activities attractively on online platforms
• Lead organization of brand events to generate online buzz and organic branded content
• Manage and maintain organization's digital media channels and website
• Write and optimize content for website and social media accounts like Facebook, Twitter, Instagram, etc.
• Track and analyze website traffic and provide regular internal reports
• Arrange webinars and webcasts
• Create online banner ads and manage pay-per-click (PPC) ad campaigns
• Write copy for email marketing and other online campaigns
• Identify new digital marketing trends, evaluate new technologies, and ensure brand leads industry developments, especially in mobile marketing
• Work on printed materials to supplement online products
• Achieve key performance indicators like reducing bounce rate, increasing dwell time, improving conversion
• Continuously work on website Search Engine Optimization
• Fix any errors or bugs in online content
• Edit and post videos, podcasts, and audio content to online platforms
• Organize and attend product launches and networking events
• Any other marketing-related duties as assigned by Marketing Manager and Director
• Prepare weekly/monthly inventory and stock-taking reports, monthly food cost reports for all stores, inventory valuation, unit stock cost report/prices

Qualifications

• Degree in Marketing, Arts, Humanities desirable
• 2-3 years of experience in digital communications and marketing
• Excellent analytical skills
• Extensive digital media, social media knowledge and technical skills
• Independent, mature, self-initiative and positive attitude
• Leadership and ownership skills
• Strategic thinking: analyze consumer knowledge and brand positioning to develop sound online marketing strategies
• Writing and editing skills: create and edit content for various digital platforms. Blog writing is a key part of the role.
• Communication skills: explain digital technologies and applications clearly to non-technical colleagues
• Web development knowledge: HTML /JavaScript, SEO expertise, advanced Word and PowerPoint skills
• Project management skills: handle time-sensitive projects and deadlines
• Highly organized with task tracking and documentation skills