Digital Marketing Manager Job at Palton Morgan Holdings

Palton Morgan Holdings emerged in 2014 with a strategic initiative to revamp the real estate business model in Africa and attain a clear and distinct market leadership position through creating world-class master-planned communities and offer unrivalled lifestyles. Palton Morgan Holding is a parent company of Grenadines Homes, PropertyMart, The Oceanna, PM Capital, Mitcherutti and Paltonloitte.

Under the leadership of its Chairman and the Group Managing Director, the Palton Morgan Holdings has grown to be one of the largest real estate investment firms in Nigeria, with a staff strength of about 150 employees. The group has delivered 700+ units of houses in the past 5 years and currently has about 500+ units under construction to be delivered within the next 12 months.

We are recruiting to fill the position below:

Job Position: Digital Marketing Manager

Job Location: Lagos

Job Summary

• We are seeking a highly skilled and experienced Digital Marketing Manager to join our team.
• As a Digital Marketing Manager, you will be responsible for planning, implementing, and managing digital marketing campaigns to generate leads, engage with our social media communities, and enhance our company's digital presence.
• You will work closely with cross-functional teams to develop and execute effective strategies that align with our business goals.

Key Duties and Responsibilities
Lead Generation Campaigns:

• Develop and execute lead-generation digital campaigns across various platforms, including search engines, social media, email marketing, display advertising, and other relevant channels.
• Monitor campaign performance, analyze data, and optimize strategies to maximize lead generation and conversion rates.
• Collaborate with the sales team to ensure effective lead nurturing and seamless handover.

Social Media Management:

• Manage and grow our social media communities across platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
• Develop engaging content calendars, create compelling posts, and ensure timely responses to comments and messages.
• Analyze social media metrics and provide insights to enhance social media performance and engagement.

Digital Footprint Management:

• Oversee and maintain the company's digital presence, including the website, blog, and other online platforms.
• Optimize website content, structure, and user experience to improve organic search rankings and drive traffic.
• Monitor and manage online reviews, ratings, and customer feedback to uphold the company's reputation.

Analytics and Reporting:

• Utilize various analytics tools to track and measure the performance of digital marketing initiatives.
• Prepare regular reports on campaign performance, website traffic, social media engagement, and other relevant metrics.
• Identify trends, opportunities, and areas for improvement, and provide actionable recommendations based on data insights.

Requirements

• Bachelor's Degree in Marketing, Advertising, or a relevant field.
• Proven work experience as a Digital Marketing Manager or similar role.
• Creative mindset with the ability to develop engaging content and campaigns.
• Strong communication skills, both written and verbal.
• Ability to work independently and collaboratively in a fast-paced environment.
• In-depth knowledge of digital marketing techniques, platforms, and best practices.
• Strong understanding of lead generation strategies and campaign optimization.
• Proficient in using social media management tools, analytics platforms, and CMS (Content Management Systems).
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Up-to-date with the latest industry trends and best practices in digital marketing.